Editorial

MODAEDIT

Discover Innovative, independent fashion brands on Modafirma – Fashion advice, stylist picks, trends and insights

outfit

5 Outfits to Make your Morning Routine Easier

Struggling to find the perfect outfit for work in the morning? This usually results in a rush to get out the door in time, coffee in hand and hair a mess. There is no denying that acceptable outfits to wear ...
Read More
Vegan

Brand Focus – Nae Vegan

NAE (No Animal Exploitation) is a Portuguese vegan footwear brand. It's goal is to promote a fair and animal-friendly alternative to fashion and to respect the environment. A main focus of NAE Vegan is not only the natural and ecological ...
Read More
london fashion week -models

8 Things To Be Excited About For SS19 London Fashion Week

London Fashion Week transforms the city every season with innovative collaborations, independent fashion brands, new collection launches and crazy-creative art pop ups. With the endless list of events and after parties, it can be tricky to know what exactly to ...
Read More
ethical fashion-mara

Ethical Fashion Meets Couture – High End Brands Joining The Movement

With the growing popularity of ethical fashion and consumer awareness, we can see luxury fashion giants slowly starting to show more social and corporate responsibility and joining the movement as well. Although it can take years (or even decades) for bigger ...
Read More
Marjet Modafirma interview

Marjet x Modafirma Interview

Marjet's travel and fashion Instagram page and blog instantly show her passion for adventures, discovering new places and cultures and creative photography. In her Modafirma Brand Ambassador interview, Marjet shares more about her go-to travel destinations, ethical fashion advice and ...
Read More
Oliver Cabell founder

Brand Focus – Oliver Cabell

Oliver Cabell, the fully sustainable luxury footwear brand has a truly amazing success story: the founder, Scott Gabrielson left his job in finance to establish Oliver Cabell, experiment with the finest minimalist designs and start a company that puts ethical, ...
Read More
Sustainable Fashion

Is Green the New Black? Sustainable Fashion and the Mainstream

In an age of easy and fast consumption, the majority are quick to overlook eco-friendly garments in favour of more accessible fast fashion pieces. Nevertheless, for some, quality garments are worth the investment, and in recent years sustainable fashion has ...
Read More

Make A Statement – Modafirma Edgy Outfits & Accessories

While we love our minimalist basics and effortless daydresses, we all need a few statement-making, edgy outfits as well – and after getting inspired by the upcoming season’s runways and the latest street style photos (and Olivia Palermo’s Instagram, of ...
Read More
Style Guide - How to Style Your Polka Dot Favourites

Style Guide – How to Style Your Polka Dot Favourites

Do you ever find yourself looking through your wardrobe thinking it's time to go shopping again? Try to elevate the classic staple pieces you already own with a few fun new accessories. Everyone owns at least one item with the ...
Read More
Slow fashion movement

The Slow Fashion Movement – Investing in Quality over Quantity

“Out with the old, in with the new” — a phrase which arguably epitomises the consumerist mind-set prevalent in modern day society. However, in an age of increasing environmental degradation and the rise of child labour exploitation, perhaps it’s time ...
Read More

Style Ignite x Modafirma Interview

Started in 2016, Style Ignite is a blog all about fashion, beauty and lifestyle, founded by sisters Jane and Ruth Flanagan. Besides their minimalist and gorgeous sense of style, they also have professional experience in fashion - while Jane is ...
Read More

Burning £28.6 million worth of luxury goods Burberry knows it has serious waste issues – so what happens next?

By now, we’ve all seen the news breaking about Burberry destroying tens of millions of pounds worth of stock to “preserve their exclusivity”. Whether what Burberry has done is an issue or not is not a relevant question, as we ...
Read More
bag guide

Bag Guide – Summer 2018

Whether you’re busy running errands or heading out for cocktails with the girls, Modafirma’s latest collection of bags is sure to provide you with the perfect sturdy yet stylish accessory suitable for every occasion.  This 2018 summer bag guide showcases ...
Read More

RobynPoppy x Modafirma Interview

Robyn's blog, RobynPoppy has been one of my new go-to fashion blogs and Instagram pages for the past few weeks: it's effortlessly stylish, honest and shows a side of London that I've always loved. From her motivation to her relationship ...
Read More

Speed Up With Slow Fashion: Shop Resort ‘19 Trends Now On Modafirma

The world we live in today is continuously moving faster and faster at a pace that is, well, rapid. News is absorbed in 140 characters or less, credit cards are contactless, and coffee is pre-ordered to avoid those ~unbearable~ cafe ...
Read More

Brand Focus – Misha Vaidya

"As a Mother-Daughter team, we design for the women who want it all, and we’re inspired by the women who strive to have it all." - just like her amazing new collection, Misha Vaidya perfectly represents powerful women who aren't afraid ...
Read More

Bellini Of The Ball: 3 Outfits To Stand Out At A Rooftop Party This Summer

Summer has finally returned, and once again brought with it the growing yearning to leave the office at the end of the week. No longer committed to burying ourselves under blankets and delivery food, the weekend now presents us with ...
Read More
sustainability-header

Conscious Choices – The Global Shift Towards Sustainability

Based on statistics of The British Fashion Council, Business of Fashion and Accenture, sustainability is going to be one of the biggest focus points for fashion business innovation this year. Besides upcoming, revolutionary fashion brands and big brands trying to ...
Read More

Brand Focus – Carla Lopez

When designing, you have to be brave enough to project your ideas without fear and try to create something that does not resemble anything done before - the ideas and designs of Carla Lopez perfectly represent the unique side of fashion, ...
Read More
effortlessly casual picks

Effortlessly Casual – Editor’s Picks

For the upcoming holiday season, we're obsessing over casual, yet unique pieces and effortlessly chic casual summer outfits. From must-have basics such as sustainably made T-shirts to vintage denim jackets, we gathered our casual favourites from MissLondoner, Triarchy, Ode to ...
Read More

Brand Focus – Triarchy

Without a doubt, Triarchy is one of the most popular sustainable denim brands out there. Besides their gorgeous designs and one of a kind Atelier pieces, the three siblings behind the brand also have a very inspiring story of being ...
Read More
modareport child labour

ModaReport – Tackling Child Labour in the Fashion Industry

Defined by the UN, child labour is "work for which the child is either too young - or work which, because of its detrimental nature or conditions, is altogether considered unacceptable for children and is prohibited." Currently, there are 260 ...
Read More
Takutea Brand Focus

Brand Focus – Takutea

With their amazing story and approach to designs and nature, Takutea is one of the most unique and gorgeous sustainable denim brands to come out of Italy. Their denim creations are worn by the likes of Kylie Jenner and Rosie ...
Read More

Sustainable Fashion Is The New Luxury

The importance of sustainability and ethical processing in fashion has never been more important: being the second most harmful industry for the environment, our shopping choices have a way bigger impact on our world than we’d think. Supporting Sustainability What ...
Read More

Brand Focus – Elvis & Kresse

"We started to solve London’s fire-hose problem in 2005, by 2010 we were large enough to be sustainably rescuing all of London’s hoses." Sustainable Luxury - Elvis & Kresse keeps proving that luxurious designs and outstanding craftmanship can support a good ...
Read More

Modafirma Travel Style Essentials

Whether you are going away for a few days to relax on the beach or you're planning to spend weeks at your favourite holiday resort, we've got the beach and travel style essentials for you! About The Brand: Afina London ...
Read More

Easter Style Guide

Don't miss out on the most popular new spring styles! From crystal bracelets to delicate lace details and colourful home accessories, we created a list of our favourite spring styles created by independent designers such as Katherine Hamilton, Icastica Studio ...
Read More

Step Into Spring Fashion

Freshen up your spring fashion wardrobe with unique designs from The Changing Factor, What Frankie Did Next and Claus Tyler Inspired by sunny beaches and summer holidays, these pom pom sandals are perfect with a maxi dress Wear this dress ...
Read More
the art of power dressing banner

Clothes Talk Too – The Art of Power Dressing

Women wearing structured blazers, gathering together to support empowerement movements on the red carpet and feeling confident in minimalist pencil dresses made by independent and ethical brands - during the past few seasons, power dressing got a whole new meaning ...
Read More
Modafirma Mix it up Blog

Mix It Up A Bit

With the beginning of the new, spring and summer season, it's time to mix it up a bit with exciting, upcoming trends such as geometric patterned and colorblock outfits, stylish hats and a touch of neon with a cool pair ...
Read More
Valentine's Day Guide

Modafirma Valentine’s Day Guide

Whether you are looking for a unique Valentine's Day gift or would like to find a gorgeous outfit for you dinner date, our Valentine's Day Guide covers everything you need for a fabulous day! MODAFIRMA VALENTINE'S DAY GUIDE -  GIFT ...
Read More

Modafirma Perfect Gift Ideas

We know, getting thoughtful presents for every family member can be quite tricky: from choosing something original and unique to ensuring that the present has a personal touch is a long process, but we've got your back with our gift ...
Read More
monochrome casual

The Ultimate Classics: Our Favourite Black & White Designs

Chanel, Burberry, Dolce & Gabbana...just a few of the designer names who based their runway looks on the iconic black and white colour combination for the upcoming fall and winter season. Besides being flattering and elegant shades, black and white ...
Read More

Fall/Winter Style Report

Get ready for the upcoming winter season with our Fall/Winter Style Guide - from minimalist accessories to bright, head-to-toe red looks, you are guaranteed to find what you are searching for! A simple gold, silver or rose gold bangle is ...
Read More

ModaInsight: Lily Flo Jewellery

We caught up with designer Diana, the creative mind behind Lily Flo Jewellery! Check out our interview below where we speak about Diana's creative background, her plans for Lily Flo Jewellery and why she believes we should 'Buy what makes ...
Read More

Brand Focus – Afina London

We interviewed designer Afina, who designs stunning swimwear pieces that can be bought on Modafirma. Read below to find out how she got into fashion, her most memorable success so far as well as some exclusive fashion advice! Give us ...
Read More

Home Accessories

The Modafirma girl doesn't just have a fabulous wardrobe, she has a fabulous home too! Check out some of our favourite Home Accessories by Mooi Lab, Wild Tussah and Ekhumo here! This stunning speckled glaze ceramic bowl will look gorgeous ...
Read More

Travel. Eat. Shop.

New food + New clothes = Happy Modafirma Girl! We've paired some of our favourite destinations with some of our favourite meals, and even included outfits to go with them! Check them out below! Paella in Barcelona, Spain Although actually ...
Read More

Editors’ Picks – Independent Brands

The editors at Modafirma are back again with our favourite picks for this season! Check out items from Bastet Noir, Afina London, Claus Tyler and Hekne below! Hekne Floral Dress This gorgeous floral dress by Hekne is perfect for spring ...
Read More

Editors’ Picks – Boutiques

We at Modafirma have handpicked some of our favourite boutiques and made a collection of their best pieces. Check our our feature on Bo Carter, Renush, Frachella and Bastet Noir below! Oroceo Castro is all about clean, delicate pieces that ...
Read More
Bag's Edit Banner

Bags

Francella, Stacy Chan and Susurro Ldn are three of the best bag designers around. Whether it's a casual bag to hold your books or a showstopping clutch for that all-important night out, one of these designers will definitely have the ...
Read More

Best British Emerging Designers

 Here at Modafirma we love to celebrate fashion designers from all over the world. A-MM-E and Bo Carter are some of the best emerging British Designers out right now. Check out why below! ...
Read More
Feature Image

Best Workwear Accesories

The ultimate Modafirma girl is stylish at all times and her wardrobe shines throughout her 9 - 5! Check out some of our favourite work wear accessories featuring pieces from Bavaud Designs, Mimoods Knits, Karen Morris and Stacy Chan! ...
Read More

Wear Red, Shop Red!

Red isn't just for Valentine's Day; you can be a Lady in Red whenever you feel like it! Check out some of our favourite red pieces, all available on Modafirma ...
Read More
Turkish inspired yoko ono coat by Silkdenim

Ethical Fashion – Reduce, Reuse, Recycle

Some have claimed that orange is the new black, but green is the real contender. By it's very nature, fashion is constantly evolving, yet the trend for fast fashion is grinding to a halt. Supply meets demand as consumers become ...
Read More

Looking for Suncare? Welcome To L’Occitane!

L'Occitane, take a little bit of Provence with you this summer, wherever you roam! Holidaying in France takes on a variety of guises, from buddying up to the glitterati in Cannes, to perusing the cool and dusty wine cellars of ...
Read More

Those who don’t jump will never fly. Check out these jumpsuits.

Those who don’t jump, will never fly! Find your jumpsuit style swag! The preening celebrated tend to curate their summer closets in October, just as the big four fashion weeks draw to an elegant close. However, we, the ready to ...
Read More

From Retro to Futuristic: Modafirma Summer Trends

After long months of wishing for high waist shorts, iced coffee and constant sunshine, summer is officially here – and Modafirma’s international designers got the top summer trends for you to ensure you are ready for the new season, the ...
Read More

Boho and Playful: Modafirma Festival Checklist

We have oficially stepped into the season of summer festivals, and we couldn't more happy about it! Just like regular trends, festival fashion essentials are always changing as well, so say goodbye to your old flower crowns, headpieces and boots ...
Read More

Modafirma Styling Ideas: Pastel Trend

Rose quartz and serenity blue are the official colours of 2016, so no wonder why the sweet pastel trend and shades such as baby blue, mint green, light peach and faded coral are huge this season. Inspired by maracons and ...
Read More

The Modern Flowerchild: Summer Beauty Trends

Besides the upcoming summer fashion trends, we have to take a moment and admire the most stunning beauty trends of the season as well! Messy braids, glitter eyes, Hollywood glam and fresh shades – from natural makeup looks to edgier ...
Read More

Modafirma May Favourites: Summer Dresses

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Read More

Modafirma Designer Interview – Nina Rai

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Nina Rai, who told us how she started her career and where ...
Read More

5 Reasons To Purchase From Emerging Designers

At Modafirma, we all love hunting down the coolest designs online from emerging designers, whether we are looking for a smart casual office look, a date night outfit or a gown for a special event. Here are five reasons we ...
Read More

Bold & Elegant: 4 Summer Colour Trends

Although we have just stepped into the last month of spring, it is never too early to prepare for the upcoming summer season with the latest colour trends and ModaFavourites from brands such as AmberRoux, Guinevere Launcelot and Cora Bellotto ...
Read More

Modafirma Handbag Guide

Besides the amazing clothing items and accessories Modafirma offers, we also carry a wide range of handbags from simple and practical black tote bags to beaded statement pieces. Not sure how to start building your own bag collection or which ...
Read More

Raise Your Voice – The Power Of Fashion

As a global fashion platform selling thousands of unique creations from feminine midi skirts and crystal necklaces to bold bomber jackets, we believe that besides providing our customers with endless inspiring fashion options, encouraging them to embrace their own styles ...
Read More

Modafirma Spring Outfit Combinations

With over 150 designers from all around world, Modafirma gives the exclusive opportunity to all fashion-lovers to create their own, unique outfits, mixing together various styles and designs from different designer collections – and to help you out in your ...
Read More

Modafirma March Favourites – Edgy Designs Edition

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Read More

Modafirma Designer Interview – Natalie and Valentina

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Natalie and Valentina, who told us how they started their career and ...
Read More

The Hottest Spring Beauty Trends

Twisted braids, daring colour choices and new makeup techniques…this season’s catwalks were not only interesting because of the clothing items, but because of the gorgeous upcoming beauty trends as well. Whether you are supporting a classic and elegant or innovative ...
Read More

The Perfect Jewelry For Every Occasion

Subtle silver or vivid pink, minimalist or gem-stoned, slim necklace or statement ear cuffs – no matter what kind you prefer, every jewelry can add that little sparkle to your outfit that will change your whole look. Although it can ...
Read More

Modafirma Designer Interview – Sabina Abisheva

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Sabina, who told us how she started her career and where she ...
Read More

Modafirma Spring Style Essentials

Now that spring has officially started, it’s time to put away the faux fur winter coats and refresh your wardrobe with more colourful and bold, yet still elegant clothing items! To guide you through the maze of new spring collection, ...
Read More

Modafirma Monthly Favourites – February

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Read More

Modafirma Designer Interview: Anastasiia Ivanova

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and design. This time, we’ve chatted with Anastasiia Ivanova, who told us how she started her career and where ...
Read More

3 Steps to a Classy, Modern Closet

Feminine designs, delicate fabrics mixed with edgy detailing and vibrant colors… creating a modern, and playful, yet still very elegant and stylish closet isn’t impossible! To help you out in the process of choosing the right clothing items and saying ...
Read More

Modafirma Valentine’s Day Style Guide

Pretty floral skirts, pink makeup and perfect locks...forget about the fashion clichés of the most romantic day of the year and create a unique and show-stopper outfit with bold and feminine elements with the help of Modafirma! Luxurious Shades If ...
Read More

Modafirma Designer Interview: Paolo Castro

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we’ve chatted with Paolo Castro, the founder and creative director of Orocéo Castro, who told us ...
Read More

6 Must-Have Everyday Elegance Outfits

This season, we are in love with every clothing piece that represents brave, beautiful and successful women. Take your smart casual wardrobe to the next level with our chic, easy elegance with quick tricks and our favourite outfit ideas! Blazer ...
Read More

Modafirma Designer Interview: Verity & Volition

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and design. This time, we’ve chatted with Cheyenne Xia, the founder and creative director of Verity & Volition, who told ...
Read More

Monthly Favourites – January Fancy Dress Edition

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Read More

Modafirma Designer Interview: Beso Turazashvili

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and design. This time, we've chatted with Beso Turazashvili, the founder and creative director of Portnoy Beso Moscow, who ...
Read More

4 Party Makeup Tips for 2016

Makeup is one of the most important part of any look, especially if you are planning to go out for the night - don't worry, we've got your back with amazing makeup styles from elegant and sophisticated to bold and ...
Read More

The Art Of Color Blocking

We all know the color rules of fashion… but why shouldn’t we think outside of the box and break the rules sometimes? To help you create the most beautiful and stylish color block looks, we collected our top four rare ...
Read More

Glamorous & Comfortable – The Best Outfits For Busy Days

 As much as we love spending hours getting ready and wearing gorgeous, tight clothing, sometimes we just want to wear our oversized T-shirts and warm cardigans…but who says comfy can’t look chic? Here are the three best tips to keep ...
Read More

Monthly Favourites – Christmas Special Edition

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Read More

Winter Pamper Essentials

We all deserve pamper days, when we can relax, think through our days and make our whole body feel better – and don’t worry if you are not sure where to start! With our easy beauty routine and product recommendations, ...
Read More

Styling Jumpsuits – Dos and Don’ts

More comfortable than skirts, cooler than dresses and more unique than almost any other clothing items: every woman must have jumpsuits in her wardrobe!   Styling Jumpsuits: 5 Dos and Don’ts Do No.1: Small cut outs Cut outs at the ...
Read More

Monthly Favourites – November

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Read More

Monthly Celebrity Style Inspiration

Hollywood always brings us the newest trends, both on red carpet events and on the streets. Let’s see what our favourite singers, models and fashion designers wore this month and how you can create the same, celebrity style outfit with ...
Read More

6 Casual Pencil Skirt Outfits We Adore

Pencil skirts look great with silk blouses, gorgeous high heels and curled hair…but who says we can’t wear them with oversized sweaters or denim shirts for the busy everyday life? At Modafirma, we love experimenting with our closets and being ...
Read More

The Biggest Lip Trends For This Season

Red, nude and dark brown…well, no thank you! This year’s lip colour trends show us more playful and extraordinary shades, which will spice up your whole winter wardrobe! Which pne is your favourite? BRAVE PURPLE It’s time to say goodbye ...
Read More

Style Guide: Leather Pants and Skirts

Does it fit well? Which sweater looks good with it? Isn’t it too over the top? –these are the usual questions we ask ourselves while trying to wear our favourite leather pants or skirt. Regardless of how feminine, edgy and ...
Read More

Our Monthly Favourites – October 15

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing ...
Read More

The Perfect Outfit For Job Interviews

We all know how big impact first impressions have during personal job interviews, and to help you out, our team has put together the most comfortable, stylish outfits for all the different types of interviews! Good luck! Before dressing up… ...
Read More

Styling All-Black Outfits Easily

All-black outfits can be extremely elegant, modern and chic, but creating the perfect black look is quite tricky for the first few times. To avoid looking too gothic and "dark", follow our easy tips and create the outfit that matches ...
Read More

Top Trends for Autumn/Winter 2015

With winter fast approaching and the slow decline into frosty mornings and bitterly cold evenings having began, our attention is turned to autumn/winter fashion trends. A fantastic time of year for fashion, wrapping up in style is simple with so ...
Read More

How technology is changing the face of fashion PR

How technology is changing the face of fashion PR What makes Christopher Bailey one of the ‘greatest visionaries’ of this generation? Sure, he’s the chief creative and chief executive officer of Burberry, one of the world’s most iconic fashion houses, ...
Read More

The future of online retail

It’s a fabulous place, this online retail marketplace. You can be anyone, wishing for anything and the chances are you’ll find it – and other variations of it – and reviews too – oh and recommendations on other things that might go ...
Read More

Work to drinks dressing the definitive guide

With so little time available we need to figure out how you can dress for work when there are drink plans ahead.  More importantly looking boring is no longer acceptable. For those of us who have a penchant for fashion; ...
Read More

Destination Inspiration

DESTINATION INSPIRATION Forget Paris, New York or London. In an industry as innovative, creative and ever-changing as fashion, the style-conscious are forever shifting towards the next trend. What's in store for this season? Why, alternative fashion capitals, of course! With ...
Read More

Modafirma Fashion Designer Interviews

Modafirma introduces Danish Fashion Designer Felicia Avid Jaeger to our exclusive fashion platform Q. Give us a little insight into your creative background. I have been educated in the  handcraft of sewingtechnique and patternmaking in Denmark and have had a ...
Read More

Modafirma Shine The Spotlight The Good Web Guide

Modafirma.com is an exclusive social commerce global platform and application, that provides the technology, marketing and PR for emerging and independent fashion designers to locate, curate, sell and advertise their unique creations directly to consumers worldwide thereby optimising the rigid ...
Read More

Modafirma Fashion designer interviews

Modafirma introduces Greek Fashion Designer Anastazio to our exclusive fashion platform Q. Give us a little insight into your creative background. A.K. I started to learn the art of stone setting with my brother, Agis Kotsopoulos, and studied the art of ...
Read More

Modafirma Fashion designer Interviews

Modafirma introduces British Fashion Designer Lee Miller to our exclusive fashion platform Q. Give us a little insight into your creative background. I did not follow the conventional route like most designers but studied pattern cutting for shoes at Cordwainers ...
Read More
Alien Double Card Holder

Emerging designers, overcoming barriers to entry

How do emerging fashion designers overcome barriers to entry in an industry that is significantly prohibitive for emergent talent? First and foremost emerging designers need to forge key relationships with various stakeholders in order to scale. In particular they need ...
Read More

From finance to fashion

From Finance to fashion! I don’t think I really ever fit the bill of what a typical accountant looked like or should look like. Quite frankly I never wanted to! The atypical look of the ill fitting box pin stripped ...
Read More

To sell online or not to sell online? Is that the million dollar question?

As of recent years the internet has rapidly become the most effective and perhaps efficient  way for fashion labels to promote, market, sell and reach a global audience.  In general in order for an emerging fashion brand to become recognised ...
Read More

Girl power

Now, people before you get too excited about the title of this blog, girl power. We would just like to state that it is purely about the most recent increase of female entrepreneurs within the tech industry and in particular that of fashion ...
Read More

Fashion trends for spring summer 2014

As mid summer approaches fashion is starting to enter it’s transitional stage into the autumn season. Fashion trends for spring summer 2014 featured several; providing a perfect cross over into the cooler months. Summer fashion delivered us cool, care free styles such as ...
Read More

Modafirma Fashion designer interviews

Modafirma introduces American Jewellery designer Cate Rubenstein of Moonshined Designs to our exclusive fashion platform. Q. Give us a little insight into your creative background. C.R. To be honest, I don’t have much! However I am very visual and have ...
Read More

Is Fashion E-Commerce still a financially viable business model?

With the ongoing  economic turbulence many sectors including that of fashion have seen significant global disruption. The fashion retail sector in particular has seen profitability surge south in the past number of years, we have seen many high street brands ...
Read More

Online Shopping Habits – The Divide

When it comes to shopping, men generally have a different outlook on how, when and where they shop. Why is there such a divide when it comes to shopping? Many statistics show that shopping online and offline is enjoyed and ...
Read More