Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Sabina, who told us how she started her career and where she imagines herself years from now.


Q. Give us a little insight into your creative background.

A. I graduated British Higher school of art and design (Fashion business), and took part in various designers competitions:

June 2012                    “Dress of the year 2012” Fashion competition (Baku, Azerbaijan)
November 2012           ”Fashion Art”
May 2013                      winner of “AMOR fashion day” (Moscow, Russia)
July 2013                       “Georgia Art Paris” (Paris, France)
August 2013                 “Dress of the Year 2013” (Baku, Azerbaijan)
November 2013            “Russian Fashion Roots”  (Moscow, Russia)



Q. What/who was your influence when you started your own label?

I was always designing something special for myself, my family and friends. Starting my own label was my dream from my childhood, but before starting my label, I was working in a banks and in a different restaurants. Once I could save enough money  I finally started my label and now I’m very happy because I do what I like, and it is amazing that people like and wear what I create. What could be better?


Q. What have been your key inspirations for your design and concepts?

 Inspiration  for my designs… I draw based on what I can see around. It can be countries which I lived in or visited, it can be people or one specific person, it can be feelings, but many other things as well.


Q. Are there enough opportunities for emerging designers to showcase their designs and enter this competitive industry?

Of course, why not? Customers always need something new and special, new mind, new wave. Of course world labels like Gucci, Prada, Chanel and etc. always will be leading in the fashion industry, but there are a lot of opportunities for young designers to show their creative mind in their collections. If designers have something interesting to introduce, their motivation will always lead them to this competitive industry.



Q. Is the fashion industry campaigning enough for boutique labels and recognising emerging talent?

The fashion industry can be a pretty cruel world. For taking your own place in fashion industry, it is not enough to be very creative, you must be a strong, hard-working person obsessed with your ideas and visions to be a designer. Only such a person can start their own label and enter this competitive industry. I believe the fashion industry is campaigning for boutique labels and recognizing emerging talents, but it really depends on the country where you start. For example, in my country, in Azerbaijan Fashion industry is very young and isn’t campaigning enough for recogniturn of new talents.


Q. Who is your ideal customer?

My ideal customer is a 22-30 year old woman, who is young, beautiful and sexy. She loves the world and loves people. She is open minded and always feels free in doing what she loves to do and she never does what she doesn’t want to do. She is absolutely free in her heart. Men love her and she likes that.


Q. Have you any plans to collaborate with other labels or brands?

I haven’t really thought about it yet, maybe in the future.


Q. What has been your most memorable success to date?

The most memorable success was the presentation of my capsule collection in Paris. Every young designer who lives with the idea to be a fashion designer has a big dream to present his/her own collection in Paris, and it was amazing that my dream came true.


Q. What has been the most challenging stage when bringing your fashion label into the industry?

The most challenging stage was to start, because as I have said before, fashion industry in Azerbaijan is a very young industry, and when I started my career, there wasn’t any fashion platform. It was something new both for me and for my country, so it was definitely a challenge.
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Q. What is your fashion label’s signature style?

My label’s signature style is leather sexy skirts. Every woman wants to look sexy and attractive, yet still feeling comfortable and confident in what she wears. Sababi leather skirts, pencil midi or sexy short, shows your figure very sexy and beautiful. Every woman can find her own skirt in Sababi brand.


Q. What are the key images you want to portray when people see or hear your brand name?

When I, say Sababi, I portray a successful, attractive woman, who knows what she wants and always succeeds. She feels free to do what she wants, she is beautiful and happy.


Q. How would you describe your personal style?

Sexy, Stylish and Comfortable


Q. Modafirma celebrates and welcomes new fashion and emerging talent; tell us why you decided to join our exclusive social fashion platform?

When I heard about Modafirma, it became very interesting for me. The vision of an international platform for young unknown designers from all over the world was really appealing… what could be better for emerging designers? It is a good chance to showcase my brand in Europe and to find new customers, and I would like to say big thanks to all Modafirma staff for your help.


Q. What is your hope for the future of the label?

I like my job, I like what I do and I hope that soon my label will be famous, recognizable and in demand all over the world and I will do all I can to succeed.


Q. Why does your fashion label stand out in this competitive industry?

Because I have a very strong personal style, and I believe that people who love to stand out will always choose young designers with perfect personal style.


Our Favourite Pieces from Sababi:



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