Forget Paris, New York or London. In an industry as innovative, creative and ever-changing as fashion, the style-conscious are forever shifting towards the next trend. What’s in store for this season? Why, alternative fashion capitals, of course! With an upcoming generation of exciting talent emerging from smaller, lesser-known cities, the runway has never looked so bright. Pinterest boards at the ready,global destinations that offer fashion Inspiration. Here’s our insider’s guide to the new kids on the block.


Cool Copenhagen

Nyhavn, Copenhagen

Boasting a mirage of unrivalled shops, world-class boutiques and design hotels aplenty, it’s no secret that social media worships Scandi style. Free-thinking and functional, clothing plays an important role in the lives of the Danish. If there’s a fashion week that can slot seamlessly into any woman’s wardrobe, it’s Copenhagen. While Scandinavia’s most famous fashion export may be Acne Studios, it’s the city’s rising number of super-bloggers that triumph with edgier, younger crowds. Seek out Danish Designer Arvid Jaeger for cool, exclusive pieces.


Plaza Mayor, Valladolid

Plaza Mayor, Valladolid

Once famed for its textiles, today Madrid is an upcoming style destination in its own right. Showcasing the best in Spanish design, the capital’s fashion week is enlivened with everything from vibrant prints to simple, minimalist dresses in bold hues. With awe-inspiring architecture, modern interior design and well-dressed inhabitants, it’s no wonder that young talent is firmly on the rise. The key to dressing like a local? Accessories, accessories, accessories! Channel the city’s signature aesthetic with Lifegist, a sustainable and eco-conscious clothing boutique.


The river city Brisbane

The river city Brisbane

It’s official – Australians have mastered the art of looking cool. Somewhere between sunshine-enriched style and laid-back luxury, the Queensland city of Brisbane offers a fresh perspective on off-duty dressing. From catwalk to curb, travelling to the other side of the world brings an eclectic mix of faces and new takes on personal style, and as for the city itself? Visitors are spoilt for choice with an array of urban villages, vintage markets and high-end stores lending big-city sophistication to this subtropical paradise. We recommend Lux Haide for their timeless, go-anywhere handbags.


Ciao Modafirma Team

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