Tag: independent fashion brands

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We know that we discuss sustainability a lot in our blogs, but the bottom line is that we could all do with consuming a bit more sustainably. One of the easiest ways to consume more sustainably is to support the smaller independent brands that implement sustainability throughout their business practices. As consumers we cannot achieve…
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Modafirma sat down for an interview with Jimmy Scott, co-founder of KOY Clothing, an independent and sustainable fashion brand that combines classic British style with unique/authentic African fabrics. In this interview we discussed the inspiration behind the brand and how KOY is actively helping the Kenyan communities around them. Jimmy Scott and Janet, one of…
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In our latest edit, we introduce pieces that not only add value and look good. We've discovered the best wardrobe essentials from Ralph Lauren. 2021 has started with a difference. Yes, in most cases we have lockdowns, working from home and the inability to go out and do the things we would normally do. That…
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In Paid Collaboration With MATCHESFASHION This year has furnished us with a plethora of sales and discounts to be found on the high street, from independent brands and from luxury designers alike. Black Friday sales have now moved into Christmas sales and we are seeing the amazing reductions from MATCHESFASHION. So we spent the entire…
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We all know that your your fashion needs and wants can vary from season to season and event to event. It could be that you want to go minimalist, or want an affordable dress paired with an expensive bag. We endeavour to cover all bases. Whilst actively keeping in mind your core values and conscious…
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Summer is finally here, and its time to bring back out those colourful summer pieces. Tackling in finding the most stylish pieces for summer can be difficult that's why we have listed some vacation wear pieces from independent fashion brands to help you get started with bringing more ethical pieces to your wardrobe. From the…
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In partnership with Farfetch It isn't news, denim is the ultimate wardrobe staple and it's versatility means we can wear it for casual or dressed up occasions. That said,  with so may choices of denim pieces flying around, what brands and polished items will instantly update your wardrobe with the minimal amount of effort? Below…
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Are you a sheep or a shepherd? Fast fashion has always taken the world by storm. We are human after all; always drawn towards the lower price. However, fashion is a way for us to express ourselves everyday. Who wants to look like everyone else does? We are all individuals with our own unique personalities,…