Trending brands of 2023

Discover the top 8 most popular trending luxury brands of 2023, in descending order.

Christian Dior is a renowned luxury fashion brand founded by the French fashion designer Christian Dior in 1946. The brand is known for its high-end and elegant designs, encompassing a wide range of products, including haute couture, ready-to-wear clothing, accessories, perfumes, and cosmetics.

Over the years, the brand has expanded its offerings, including leather goods, shoes, eyewear, and fine jewelry, and has become a staple on red carpets and in the wardrobes of celebrities and fashion enthusiasts worldwide.

In 2023, Dior’s website traffic grew by 48% compared to the previous year, its growth driven by the popularity of its iconic handbags and perfumes and its premium skincare line.

Gucci has been a major fashion trendsetter in the luxury industry, particularly under the creative direction of Alessandro Michele. Here are some of the key Gucci fashion trends:

Despite a decline in online search interest from 22.34% in 2019 to 13.4% in 2023, the brand still performs well digitally, with a 13% growth in website traffic from 2022 to 2023.

Chanel remained one of the most iconic and influential luxury fashion brands in the world. Established by Gabrielle “Coco” Chanel in 1910, the brand has a rich history and is synonymous with timeless elegance and sophistication.

Maintaining its third position in the 2023 ranking of the most popular luxury brands online, Chanel, the French fashion house, saw a 26% growth in website traffic despite its traditional resistance to online sales. The brand is globally recognized for its iconic products, particularly the Classic Flap Bag and fragrances like Chanel No. 5. The company’s growth is supported by a growing number of younger consumers, with hot American actor Timothée Chalamet announced as a brand ambassador

French luxury house Louis Vuitton holds its fourth position in Luxe’s 2023 ranking, despite a decline in online search interest from 15% in 2020 to 9% in 2023. The brand still boasts the largest website traffic volume in 2023 with an average of 16.5 million visitors per month and an increase of 25% year-over-year

Hermès is known for its timeless and classic designs, particularly its iconic handbags like the Birkin and Kelly. These pieces often gain popularity and attention due to their exclusivity and craftsmanship.

Retaining its fifth place in the 2023 ranking of the most trending luxury brands online, Hermès saw a 33% increase in website traffic year-over-year. Hermès occasionally releases limited-edition collections or collaborates with artists and designers, creating unique and sought-after pieces that generate buzz in the fashion world.

Rolex watches are known for their classic and timeless design. The brand’s emphasis on simplicity and elegance has allowed its watches to transcend fashion trends and remain relevant over the years.

Despite not offering e-commerce options, the brand benefits from the rising popularity of luxury resale sites and the launch of its Certified Pre-Owned program. Rolex’s exceptional brand recognition led to estimated retail sales of $10.3 billion in 2022,

Family-owned Prada moved up to seventh place in 2023, with website traffic growing an impressive 49% year-over-year. Prada’s online shift has attracted young, affluent consumers, and its use of new technology, such as blockchain and NFTs,

Prada’s style in fashion is characterized by a unique blend of modernity, elegance, and innovation. The brand is known for its minimalist aesthetics, clean lines, and sophisticated designs.

Tiffany & Co. is a renowned luxury jewelry brand that has been trending and relevant for many years. The brand’s popularity can be attributed to several factors. Tiffany & Co. has a long and storied history dating back to 1837. The brand’s iconic blue boxes and timeless designs have become synonymous with luxury and elegance. The brand is expanding its product range, appealing to younger, more affluent customers, and revamping its retail stores.

Highlight events of the year also included unveiling a 200-carat Tiffany diamond necklace at the Met Gala, appointing K-pop star Jimin as a global ambassador and reopening its flagship New York store.