Streetwear has dominated the fashion industry in recent years, becoming a global phenomenon that has started a fashion revolution. Streetwear started out as a style primarily for youth and countercultures. Born out of the American youth culture scenes in both the 70s and 80s, clothes needed to be practical but at the same time look cool. Streetwear took on a new form, no longer was it about sports attire it became a means to express a sense of individuality and belonging to a youth movement. By the 1990s streetwear was fully mainstream with a global effect, growing far beyond its initial grassroots of youth and countercultures.
Nowadays streetwear has evolved, embracing global influences to encompass elements of sportswear, hip hop, and Japanese street fashion. The initial outlook of streetwear is in the name, individuals seeking inspiration from their surroundings to create a unique aesthetic. With the development of technology street style is no longer confined to specific locations and now more than ever there seems to be no bounds to the influence of street fashion. Designers and luxury fashion brands such as Miu Miu, Gucci, Moncler, Balenciaga, off-white and Giuseppe zanotti took note incorporating the style into high-end luxury collections and collaborations with athleisure brands. Swapping gritty streets for glossy catwalks, streetwear has dominated the luxury fashion industry appearing in collection after collection. This style revolution means that you no longer have to sacrifice style for comfort or compromise comfort for style.
Having undergoing a major style evolution in recent years Kim Kardashian has been one of the biggest fashion inspirations when it comes to street style. Yeezy’s monochrome athleisure, sports bras, biker shorts and chunky trainers have given us with some serious street style moments from Kim whose seemingly effortless, low-key style has had a undeniable influence over streetwear. We have put together two looks which emulate Kim’s street style, both her dressed down casual sweats and sneakers for running errands in Calabasas as well as a more dressy take on street style with her trademark body-con and knee high stiletto boots we often see her sporting when out in LA.
Streetwear is proving to be a powerful alternative to casual dressing and PE Nation is an athleisure brand whose street-meets-sportswear aesthetic is proof of exactly that. Their collections strike the perfect balance between activewear and fashion providing an off-duty street style. With their technical fabrications and focus on styling PE Nation is a multi-faceted activewear brand that really brings together comfort and style, transitioning from gym to street seamlessly. The retro-inspired collection features lightweight windbreakers, vintage graphic prints layered onto baseball sweats and tees, colour blocking and heritage logo branding.
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