Editorial

MODAEDIT

Discover Innovative, independent fashion brands on Modafirma – Fashion advice, stylist picks, trends and insights

FASHION. CULTURE. BEAUTY. STYLE

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21 Runway Ready Outfits from Karen Millen

Created in partnership with Karen Millen Karen Millen offers runway style for affordable high street prices. We are wanting everything on site from vintage dresses, sleek tailored suits, cowboy boots, chunky knitwear and sassy leather trench coats. Best of all ...
Athens Banner

Athens City Guide | What to do in Athens

November has always been a great time to secure fabulous travel deals, primarily because it is low season. This means there are plenty of destinations ready for you to discover at reasonable prices. One of our favourite city breaks is ...
Sustainable fashion banner

WHAT IS SUSTAINABLE FASHION?

Sustainable Fashion Made Simple: A Step-by-Step Guide Sustainable Fashion. Is this just another new term that people use in the fashion world to sound woke, socially conscious and concerned or is it the real deal? Perhaps a better question is: ...
AW19 Trends Alert | Designer & Street Style Inspiration

AW19 Trends Alert | Designer & Street Style Inspiration

London Fashion Week is happening next week, from 13th - 17th September 2019, for five days of shows, celebrity spots and style inspiration. The streets of the capital will be flooded with fabulous street style, with the fashion crowd posing ...
Travel, city, destination, holiday

Top Europe City Break Destinations | The Getaway Guide

With summer coming to an end and those summer holidays now just a distant memory it is time to start thinking ahead and get a city break booked in the diary. A city break is the perfect opportunity to jet ...
Bridal Beauty | Wedding Day Glam

Bridal Beauty | Wedding Day Glam

Bridal makeup is something so crucial to your wedding look and should definitely not be something to overlook when it comes to planning your look for the big day. Whether you want a soft glam look or something more natural, ...
notesbycheeia, motherhood, fashion, interview, blogger, influencer

Cheeia x Modaedit Interview | Motherhood, Fashion and Instagram

NotesbyCheeia, founded by blogger influencer Cheeia, explores all things fashion, lifestyle, travel and motherhood sharing her passion as a creator and love for through her blog and Instagram. In her Modafirma Brand Ambassador interview Cheeia shares her hints and tips ...
wedding guest, wedding, outfits

The Wedding Guest Guide | Dress Code Decoded

Wedding season is well underway and with the invitation accepted, present bought, and the special day in the calendar fast approaching, there is only one thing left to do; find the perfect wedding guest outfit. This is no mean feat ...
lingerie, underwear, bras

The Debrief | Get to Know these Independent Lingerie Brands

The right choice of underwear can really elevate your look, whether keeping your lingerie under wraps to give you that inner confidence or exposing your lacy bralette paired with jeans for a hint of sexy styling. Lingerie has played a ...
topshop, idol, collection, vintage

Topshop IDOL | All New Vintage Inspired Collection

Topshop has launched their Pre-Fall 2019 Collection, IDOL, a vintage-inspired line which “elevates the rock and roll essence of the '80s with a modern premium feel”. The launch which arrived on the Topshop website this week has us thinking ahead ...
Skincare Guide | Step-by-Step to Glowing Skin

Skincare Guide | Step-by-Step to Glowing Skin

Skincare is a crucial step in keeping yourself looking good and feeling good as well as to prevent signs of aging and skin damage. Your daily habits have a real impact on the condition and health of your skin so ...
KARL LAGERFELD

Exclusive: KARL LAGERFELD FALL 2019 WOMEN’S COLLECTION

The KARL LAGERFELD Fall 2019 collection is a celebration of KARL’s iconic aesthetic, fusing timeless classics with a sophisticated, rock-chic feel. Styles are inspired by masculine influences of military tailoring and historic armour, updated with feminine seaming, pleats and trims ...
beauty, apps, treatment

Top 5 Beauty Apps That Will Change Your Beauty Game

In our app-driven world there seems to be an app for everything and the beauty industry is no exception with apps that provide access to beauty professionals whose treatments and services are only a click away. These look- and feel-good ...
podcast, wellness, health

Wellness Podcasts you Need to Listen to Right Now

Podcasts are a great way to create an atmosphere of comfort whilst opening your mind to learning and personal growth. By tuning into a podcast you can multi-task, turning a passive, mundane activity into a moment of thought. Whether you ...
Instagram, holiday, vacation, style

Instagram Inspired Holiday Wardrobe for your Summer Vacation

Instagram influencers never seem to be far from a sunny resort or tropical oasis where they are dressed to impress in their best vacation looks. Whether you are jetting off for your holidays or enjoying a stay-cation in the current ...
Bridal Jewellery | Accessorising for Wedding Season

Bridal Jewellery | Accessorising for Wedding Season

Every smallest detail matters when it comes to weddings and how you accessorise your wedding look should be no different, whether you are the bride, the bridesmaid or wedding guest, the right jewellery can really add those special final touches ...
Shell Yeah! | Ways to Accessorise your Beach Style

Shell Yeah! | Ways to Accessorise your Beach Style

The beach surf trend has been creeping in ever so slowly since featuring in Spring/Summer ‘19 collections and is now almost inescapable on our Instagram feeds and high street style. What at first seemed to be nothing more than a ...
Vacation Vibes | Fashion Editor's Holiday Picks

Vacation Vibes | Fashion Editor’s Holiday Picks

With Summer in full swing it's time to start prepping for those upcoming holidays and weekends away in the sun. Our Fashion Editor has put together some holiday outfit inspiration that will have you looking island ready. Think tropical prints, ...
Festival Fashion Edit | Glastonbury Styling Inspiration

Festival Fashion Edit | Glastonbury Styling Inspiration

Festival season is well and truly under way and we are looking to some of the best looks from the Glastonbury Festival 2019 for some style inspiration. Glastonbury’s momentous comeback attracted a star studded crowd as per usual seeing the ...
Karl Lagerfeld, Olivia Palermo, collection

Karl Lagerfeld Announces Exclusive Collaboration With Olivia Palermo

Fashion icon Karl Lagerfeld is renowned worldwide for his relevant, curated and cutting-edge approach to style. Under his creative direction, the KARL LAGERFELD brand translates his iconic vision into aspirational, accessible collections. Its signature aesthetic combines timeless Parisian classics with ...
Feminist, Feminism, book

Girl Power | Feminist Reads Recommendations

The ongoing conversation regarding Feminism is undoubtedly an important one. With news articles, social media and celebrity endorsement, Feminism has become one of the most familiar words which has been exposed to both positive and negative associations. The debates and ...
Jewellery, accessorise

Florence Welch x Gucci Bohemian Styling | Style Steal

Florence Welch, the ethereal vocalist of Florence + the Machine, is well known for her extravagant, vintage-inspired style which earned her the title of the queen of bohemian style. Having being dressed by Gucci for the entirety of her last ...
sustainable, summer, style

How to be Sustainable with your Summer Style

With every new season comes the urge to shop the latest trends and fashion offerings to update our wardrobes. Summer is arguably the biggest temptation when it comes to stocking up on new pieces, whether it’s a cute dress for ...
makeup, benefit cosmetics, skin

Summer Glow | Makeup for the Perfect Summer Skin

In Collaboration with Benefit Cosmetics Get that summer glow this season with Benefit Cosmetics makeup that will have your skin feeling 'hello happy' all summer long! Find your perfect summer skin, keeping it natural with a soft blur or brightening ...
rainbow, colour, pride

12 Ways to Wear the Rainbow Fashion Trend

There's no better way to brighten up your look than with the help of the rainbow. Bold and bright colourful pieces are right of the now with Pride just around the corner and we couldn’t be happier. Whether you want ...
skin, kylie, skincare

Kylie Skin | Skincare Routine Inspiration

It’s been almost a month since billionaire Kylie Jenner expanded her business empire with the launch of her new venture: Kylie Skin. Every Kylie Skin product is free of parabens, sulfates, and gluten, they're also all vegan, cruelty-free and dermatologist-tested ...
Luxury and Sustainable Jewellery Brands to Know and Love

Luxury and Sustainable Jewellery Brands to Know and Love

Jewellery has always been the best way to accessorise any outfit, whether it’s fine jewellery or costume jewellery. Looking to make a statement or just keeping it simple with timeless, classic pieces there is no better way to accessorise your ...
crochet, summer

15 Crochet Pieces We Are Loving Right Now

Crochet has woven its way into our summer wardrobes in recent years and this season it is no different. Featuring in many designers SS19 fashion week collections crochet pieces are set to be a summer style staple. Typically, we associate ...
swimwear, summer

Swimwear | The Ultimate Guide to Summer Swimsuits

Swimwear is an essential to any summer, whether you are at the beach or by the pool you will need to find that perfect summer swimsuit. Check out our favourite swimsuit picks of all shapes, colours and styles for the ...
streetwear, street style, street

Streetwear Styling | Ways to Wear Street Style

Streetwear has dominated the fashion industry in recent years, becoming a global phenomenon that has started a fashion revolution. Streetwear started out as a style primarily for youth and countercultures. Born out of the American youth culture scenes in both ...
beauty, makeup, summer

Summer Beauty | Shake up your Summer Makeup

New season, new makeup! Shake up your makeup bag this summer. Create a makeup revolution with a pop of colour. Typically we think of glossy, natural barely there make-up for the summer months as the hot weather calls for bare ...
pride, pride month

Celebrate Pride Month | Fashion Picks of the Month

Celebrate Pride in style, head to toe in colour ! We have picked some of our favourite colourful fashion picks for this month's Pride celebrations. Be bold, be proud and step out in both colour and support for all things ...
Instagram, trending, looks

Instagram Looks Trending Right Now

Instagram has undoubtedly transformed the way we experience the world, allowing us to carefully curate our feeds to see only what we want to. Many of us look to Instagram as one of our biggest sources of style inspiration these ...
Beauty Essentials That Keep You Looking Flawless

Beauty Essentials That Keep You Looking Flawless

6 Beauty Essentials That Keep You Looking Flawless  In Paid Partnership With Glamsquad Come rain or shine, good weather or bad weather it does not stop us thinking about summer. Beauty essentials that stay put are those must have items ...
Fenty, Rihanna

Rihanna Launches Fenty | Ways to Achieve the Luxury Looks for Less

Rihanna is back with another dominating venture from her global bad gal brand Fenty, launching her first fashion collection for the Fenty label with French luxury conglomerate Louis Vuitton Moët Hennessy, known as LVMH. Celebrity collaborations are becoming ever more a ...
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6 Outfits To Wear This Summer

Check Out The New Arrivals  In paid partnership with Cynthia Rowley This spring/summer has seen the appearance of bold colours, psychedelic and tie and dye. Whether you choose to inject one colour piece into your wardrobe or go the full ...
Clutch Bag Image

5 Must Have Clutch Bags To complete Your Wardrobe

 We're Totally Obsessed With Clutch Bags! The clutch bag is iconic and timeless. Albeit we love all other handbag types, the clutch bag reigns supreme, With its spacious interior, perfectly arranged pockets and optional shoulder chains that make style styling ...
animal print

15 Ways to Wear Animal Print

Go Wild or Keep it Tame Go wild or keep it tame, animal print has come around yet again this Spring/Summer. Animal print has been making an appearance season after season it could now be considered a classic style that ...
skincare, skin, natural

Spring Skin | SS19 Ready Skincare

Sustainable Skincare Brands to be aware of this Season. Spring cleaning is an essential at this time of year but why just stop with your home, give your skin that spring clean feeling with a new SS19 ready skincare routine ...
t-shirt, tee

The Ultimate T-shirt Guide

The Essential Guide to your Essentials T-shirts come in all styles and forms, whether it be an understated plain white tee or a slogan tee making a statement, whichever it may be it will forever be a wardrobe staple. A ...
mental health, fashion, mental health awareness week

5 Ways Fashion Can Affect Our Mental Health

The middle name of the fashion industry is glamour. Not only do the people within the industry seem to live amazing perfect lives but it also has a profound effect on the consumers' lives. Not only does fashion add excitement ...
neutrals, natural, spring, summer

Down to Earth | Natural Neutrals

Keep it Natural this Spring with All Things Neutral. Neutrals are a key trend this season and are showing up everywhere, from designer collections, the high street and sustainable fashion brands, it is set to take over our wardrobes. As ...
Trends, trendy, spring, style

SS19 Trends Styling | Minimalist VS Maximalist

This SS19 we saw the hottest upcoming trends hit the catwalk providing endless inspiration for the season ahead. What became apparent as models walked the runway was the importance of colour and pattern, or lack thereof, within the collections. Two ...
reuben feels, youtube

ModafirmaTV | Reuben Feels

"To date Reuben Feels has created over 75 bespoke pieces of immersive theatre internationally. First and foremost they are a theatre company, working with the best cast, crew, and designers in the industry. They consult with clients to develop and ...
dating, sex, relationships, millennial

Modern Millennial Dating and What to Wear

In the modern age our phones connect us to every aspect of our lives, even our love lives. Looking for love or just a hook up dating apps really took over the millennial dating game when they came in to ...
Little Riot Interview

Modafirma TV | Little Riot

Today we had the amazing chance to sit down with Pillow Talk Founder Joanna Montgomery. She has created an amazing technology that keeps loved ones near to each other; even when they are across long distances. Fun Fact: Joanna was ...
independent fashion brands

10 Independent Fashion Brands You Have To Know About

Are you a sheep or a shepherd? Fast fashion has always taken the world by storm. We are human after all; always drawn towards the lower price. However, fashion is a way for us to express ourselves everyday. Who wants ...
blooming founders interview

ModafirmaTV | Blooming Founders

Today we are interviewing Lu Li the CEO of Blooming Founders. We will be addressing how women feel in a workplace environment, her inspiration to create her business and her book "Female Founder". A bit more about Blooming Founders:  "Founded ...
beauty treatments, treatment, beauty

The 3 Best Beauty Treatments for Glowing Skin

With the spirit of “out with the old, in with the new” coming around just in time for spring, why not pay a little more focus to your skin, especially if you’re in London’s ever changing weather. For the ones ...
modafirma tv

Modafirma TV | C&C Search

Here we are interviewing Lucy Chamberlain the CEO and Founder of C&C Search. We are talking to Lucy about her career trajectory, why she decided to become an entrepreneur and her amazing journey that has led her to start her ...
travel

The 5 Best Destinations for Your Summer Holiday

With the sun staying out for longer and the beautiful breeze of salty summer days returning, there is no better time than to be thinking about your next holiday. If you’re looking to travel for some soul searching, with a ...
mom trousers, outfits, independent fashion brands

The 5 Best Outfits That Every Woman Can Wear

The everyday woman is a woman suited to her everyday lifestyle, from a matching two-piece for the girl boss who has back to back meetings, to a staple tan trench for the woman that takes life on everyday like her ...
5 best restaurants in london, independent fashion brands

5 of the Best Restaurants in London

The only universal language in the world is food. No matter religion, language or race, food brings people together. It isn’t an expression that can be interpreted in one single way, it’s a feeling. If you live in London, you ...
valentines day, valentine, independent fashion brands

7 Gifts for the Perfect Valentines Day

If there’s absolutely anything anyone you ask would tell you about me, is that I love 'love'. As a strongly passionate activist of romantic comedies, romantic dramas and Bollywood’s outrageously cheesy romantics in particular, it’s no secret that my favourite ...
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Our 3 Favourite All Natural Beauty Brands

Imagine following what you may consider the 'best skin-care routine' every morning and night and waking up to find a new red, sore spot right in the middle of your forehead. I know that's my worst nightmare! I religiously wash ...
sustainable denim

Sustainable Denim, What’s it all About?

Denim. One of the most versatile and favourite pieces of clothing in everyone’s wardrobe. You can dress them up or down, find them in every type of style and there is always a guaranteed new trend with them every season. However, an article in British ...
sustainble

Sarvin X Modafirma – Sustainable Meets Luxury

Sarvin's latest collection was a result of months of researching and travelling; back and forth to Turkey, before developing a relationship with a company which makes our vegan fabrics. Following that, we had to find the right manufacturer who shares ...
female entrepreneurs

Getting Funding for Female Entrepreneurs, Why is it so Hard?

Women are taken less seriously when it comes to investment. A Venture capitalist is someone that invests in companies that have potential scale but bear significant risk, such as a startup or an expanding business. In the financial world female ...
street style

Street Style Basics Every Girl Should Own

London street style is unique and a style you won't find anywhere else. True Londoners wear whatever they want and know that no one will even think twice. This cosmopolitan hub contributes style inspiration from those around you, the architecture ...
selling clothes online

The Ultimate Guide to Selling Clothes Online

Now that it is the new year it’s time to clean out your wardrobes and make a little extra money; either to save or to spend on the new trends of the season! There is often a common misconception that ...
workwear outfits

5 Workwear Outfit Essentials to Invest in Now

When it comes to finding the perfect workwear outfits it is hard to find something that fits all the criteria a woman looks for: 1. Comfort 2. Style 3. Can easily been worn from day to night I'm guessing you don't ...
winter outfits

5 Stylish Winter Outfits to Make Your Instagram Fabulous

We all have our favourite outfits that we just want to snuggle into when the weather turns freezing cold. Although you can't go wrong with classic black boots, dark denim or knitwear try to switch it up this season. I'm ...
Independent Brands

Independent Brands: A Guide to Sustainable Active Wear

Athleisure. It's everywhere. Whether you are stepping out in a colourful tracksuit or wearing your favourite heels with your track suit bottoms, this statement is without a doubt a fashion forward way to stay comfortable and trendy. Of course, there ...
party

The Perfect Pieces for Christmas

It is finally December! This chilly month is the best for parties, festive sweaters and cute boots. Make sure to stand out wherever you go. Just because you have to wear a coat doesn’t mean you can’t express your personal ...
ethical fashion brands

5 Ethical Fashion Brands Perfect for Work

❤ Be the woman everyone envies in the office. Remember, copying is the best form of flattery ❤  Ethical Fashion Brands are the perfect way to stand out in a crowd. They are always different and every woman should own clothes that ...
essential

12 Essential Accessories, Bags, and Shoes to Buy Now

Accessorising is the best part of putting together an outfit. Earrings? Check. Too many bracelets to count? Check. Perfect shoes and handbag? Check. With the right amount of flair a flawless accessory can bring to life even the simplest of ...
fashion rules

10 Essential Fashion Rules to Being a Stylish Woman

1. It isn’t what you wear but how you wear it Confidence is key when it comes to following, or breaking, fashion rules. It is a quality that most successful influencers, stylists and bloggers have because they can “make it ...
michael gurhy

Brand Focus – Michael Gurhy

Michael Gurhy is a designer that primarily focuses on the figure and psychological portraits based on "fantasy and memory" and are also relate-able to high fashion. "Recurring themes within the work include vulnerability, mortality, sexuality, the uncanny and the transcendental ...
fashion trends

The Top 5 Fashion Trends for AW18

We all are due for a wardrobe change. Now that all fashion weeks are over we have been left with endless fashion trends to use for inspiration in our autumn/winter wardrobe. Our favourite bloggers, models, editors and stylists graced the ...
outfit

5 Outfits to Make your Morning Routine Easier

Struggling to find the perfect outfit for work in the morning? This usually results in a rush to get out the door in time, coffee in hand and hair a mess. There is no denying that acceptable outfits to wear ...
Vegan

Brand Focus – Nae Vegan

NAE (No Animal Exploitation) is a Portuguese vegan footwear brand. It's goal is to promote a fair and animal-friendly alternative to fashion and to respect the environment. A main focus of NAE Vegan is not only the natural and ecological ...
london fashion week -models

8 Things To Be Excited About For SS19 London Fashion Week

London Fashion Week transforms the city every season with innovative collaborations, independent fashion brands, new collection launches and crazy-creative art pop ups. With the endless list of events and after parties, it can be tricky to know what exactly to ...
ethical fashion-mara

Ethical Fashion Meets Couture – High End Brands Joining The Movement

With the growing popularity of ethical fashion and consumer awareness, we can see luxury fashion giants slowly starting to show more social and corporate responsibility and joining the movement as well. Although it can take years (or even decades) for bigger ...
Marjet Modafirma interview

Marjet x Modafirma Interview

Marjet's travel and fashion Instagram page and blog instantly show her passion for adventures, discovering new places and cultures and creative photography. In her Modafirma Brand Ambassador interview, Marjet shares more about her go-to travel destinations, ethical fashion advice and ...
Oliver Cabell founder

Brand Focus – Oliver Cabell

Oliver Cabell, the fully sustainable luxury footwear brand has a truly amazing success story: the founder, Scott Gabrielson left his job in finance to establish Oliver Cabell, experiment with the finest minimalist designs and start a company that puts ethical, ...
Sustainable Fashion

Is Green the New Black? Sustainable Fashion and the Mainstream

In an age of easy and fast consumption, the majority are quick to overlook eco-friendly garments in favour of more accessible fast fashion pieces. Nevertheless, for some, quality garments are worth the investment, and in recent years sustainable fashion has ...
Make A Statement - Modafirma Edgy Outfits & Accessories

Make A Statement – Modafirma Edgy Outfits & Accessories

While we love our minimalist basics and effortless daydresses, we all need a few statement-making, edgy outfits as well – and after getting inspired by the upcoming season’s runways and the latest street style photos (and Olivia Palermo’s Instagram, of ...
Style Guide - How to Style Your Polka Dot Favourites

Style Guide – How to Style Your Polka Dot Favourites

Do you ever find yourself looking through your wardrobe thinking it's time to go shopping again? Try to elevate the classic staple pieces you already own with a few fun new accessories. Everyone owns at least one item with the ...
Slow fashion movement

The Slow Fashion Movement – Investing in Quality over Quantity

“Out with the old, in with the new” — a phrase which arguably epitomises the consumerist mind-set prevalent in modern day society. However, in an age of increasing environmental degradation and the rise of child labour exploitation, perhaps it’s time ...
Style Ignite x Modafirma Interview

Style Ignite x Modafirma Interview

Started in 2016, Style Ignite is a blog all about fashion, beauty and lifestyle, founded by sisters Jane and Ruth Flanagan. Besides their minimalist and gorgeous sense of style, they also have professional experience in fashion - while Jane is ...
Burning £28.6 million worth of luxury goods Burberry knows it has serious waste issues – so what happens next?

Burning £28.6 million worth of luxury goods Burberry knows it has serious waste issues – so what happens next?

By now, we’ve all seen the news breaking about Burberry destroying tens of millions of pounds worth of stock to “preserve their exclusivity”. Whether what Burberry has done is an issue or not is not a relevant question, as we ...
bag guide

Bag Guide – Summer 2018

Whether you’re busy running errands or heading out for cocktails with the girls, Modafirma’s latest collection of bags is sure to provide you with the perfect sturdy yet stylish accessory suitable for every occasion.  This 2018 summer bag guide showcases ...
RobynPoppy x Modafirma Interview

RobynPoppy x Modafirma Interview

Robyn's blog, RobynPoppy has been one of my new go-to fashion blogs and Instagram pages for the past few weeks: it's effortlessly stylish, honest and shows a side of London that I've always loved. From her motivation to her relationship ...
Speed Up With Slow Fashion: Shop Resort ‘19 Trends Now On Modafirma

Speed Up With Slow Fashion: Shop Resort ‘19 Trends Now On Modafirma

The world we live in today is continuously moving faster and faster at a pace that is, well, rapid. News is absorbed in 140 characters or less, credit cards are contactless, and coffee is pre-ordered to avoid those ~unbearable~ cafe ...
Brand Focus - Misha Vaidya

Brand Focus – Misha Vaidya

"As a Mother-Daughter team, we design for the women who want it all, and we’re inspired by the women who strive to have it all." - just like her amazing new collection, Misha Vaidya perfectly represents powerful women who aren't afraid ...
Bellini Of The Ball: 3 Outfits To Stand Out At A Rooftop Party This Summer

Bellini Of The Ball: 3 Outfits To Stand Out At A Rooftop Party This Summer

Summer has finally returned, and once again brought with it the growing yearning to leave the office at the end of the week. No longer committed to burying ourselves under blankets and delivery food, the weekend now presents us with ...
sustainability-header

Conscious Choices – The Global Shift Towards Sustainability

Based on statistics of The British Fashion Council, Business of Fashion and Accenture, sustainability is going to be one of the biggest focus points for fashion business innovation this year. Besides upcoming, revolutionary fashion brands and big brands trying to ...
Brand Focus - Carla Lopez

Brand Focus – Carla Lopez

When designing, you have to be brave enough to project your ideas without fear and try to create something that does not resemble anything done before - the ideas and designs of Carla Lopez perfectly represent the unique side of fashion, ...
effortlessly casual picks

Effortlessly Casual – Editor’s Picks

For the upcoming holiday season, we're obsessing over casual, yet unique pieces and effortlessly chic casual summer outfits. From must-have basics such as sustainably made T-shirts to vintage denim jackets, we gathered our casual favourites from MissLondoner, Triarchy, Ode to ...
Brand Focus - Triarchy

Brand Focus – Triarchy

Without a doubt, Triarchy is one of the most popular sustainable denim brands out there. Besides their gorgeous designs and one of a kind Atelier pieces, the three siblings behind the brand also have a very inspiring story of being ...
modareport child labour

ModaReport – Tackling Child Labour in the Fashion Industry

Defined by the UN, child labour is "work for which the child is either too young - or work which, because of its detrimental nature or conditions, is altogether considered unacceptable for children and is prohibited." Currently, there are 260 ...
Takutea Brand Focus

Brand Focus – Takutea

With their amazing story and approach to designs and nature, Takutea is one of the most unique and gorgeous sustainable denim brands to come out of Italy. Their denim creations are worn by the likes of Kylie Jenner and Rosie ...
Sustainable Fashion Is The New Luxury

Sustainable Fashion Is The New Luxury

The importance of sustainability and ethical processing in fashion has never been more important: being the second most harmful industry for the environment, our shopping choices have a way bigger impact on our world than we’d think. Supporting Sustainability What ...
Brand Focus - Elvis & Kresse

Brand Focus – Elvis & Kresse

"We started to solve London’s fire-hose problem in 2005, by 2010 we were large enough to be sustainably rescuing all of London’s hoses." Sustainable Luxury - Elvis & Kresse keeps proving that luxurious designs and outstanding craftmanship can support a good ...
Modafirma Travel Style Essentials

Modafirma Travel Style Essentials

Whether you are going away for a few days to relax on the beach or you're planning to spend weeks at your favourite holiday resort, we've got the beach and travel style essentials for you! About The Brand: Afina London ...
Easter Style Guide

Easter Style Guide

Don't miss out on the most popular new spring styles! From crystal bracelets to delicate lace details and colourful home accessories, we created a list of our favourite spring styles created by independent designers such as Katherine Hamilton, Icastica Studio ...
Step Into Spring Fashion

Step Into Spring Fashion

Freshen up your spring fashion wardrobe with unique designs from The Changing Factor, What Frankie Did Next and Claus Tyler Inspired by sunny beaches and summer holidays, these pom pom sandals are perfect with a maxi dress Wear this dress ...
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Clothes Talk Too – The Art of Power Dressing

Women wearing structured blazers, gathering together to support empowerement movements on the red carpet and feeling confident in minimalist pencil dresses made by independent and ethical brands - during the past few seasons, power dressing got a whole new meaning ...
Modafirma Mix it up Blog

Mix It Up A Bit

With the beginning of the new, spring and summer season, it's time to mix it up a bit with exciting, upcoming trends such as geometric patterned and colorblock outfits, stylish hats and a touch of neon with a cool pair ...
Valentine's Day Guide

Modafirma Valentine’s Day Guide

Whether you are looking for a unique Valentine's Day gift or would like to find a gorgeous outfit for you dinner date, our Valentine's Day Guide covers everything you need for a fabulous day! MODAFIRMA VALENTINE'S DAY GUIDE -  GIFT ...
Modafirma Perfect Gift Ideas

Modafirma Perfect Gift Ideas

We know, getting thoughtful presents for every family member can be quite tricky: from choosing something original and unique to ensuring that the present has a personal touch is a long process, but we've got your back with our gift ...
monochrome casual

The Ultimate Classics: Our Favourite Black & White Designs

Chanel, Burberry, Dolce & Gabbana...just a few of the designer names who based their runway looks on the iconic black and white colour combination for the upcoming fall and winter season. Besides being flattering and elegant shades, black and white ...
Fall/Winter Style Report

Fall/Winter Style Report

Get ready for the upcoming winter season with our Fall/Winter Style Guide - from minimalist accessories to bright, head-to-toe red looks, you are guaranteed to find what you are searching for! A simple gold, silver or rose gold bangle is ...
ModaInsight: Lily Flo Jewellery

ModaInsight: Lily Flo Jewellery

We caught up with designer Diana, the creative mind behind Lily Flo Jewellery! Check out our interview below where we speak about Diana's creative background, her plans for Lily Flo Jewellery and why she believes we should 'Buy what makes ...
Brand Focus - Afina London

Brand Focus – Afina London

We interviewed designer Afina, who designs stunning swimwear pieces that can be bought on Modafirma. Read below to find out how she got into fashion, her most memorable success so far as well as some exclusive fashion advice! Give us ...
Home Accessories

Home Accessories

The Modafirma girl doesn't just have a fabulous wardrobe, she has a fabulous home too! Check out some of our favourite Home Accessories by Mooi Lab, Wild Tussah and Ekhumo here! This stunning speckled glaze ceramic bowl will look gorgeous ...
Travel. Eat. Shop.

Travel. Eat. Shop.

New food + New clothes = Happy Modafirma Girl! We've paired some of our favourite destinations with some of our favourite meals, and even included outfits to go with them! Check them out below! Paella in Barcelona, Spain Although actually ...
Editors' Picks - Independent Brands

Editors’ Picks – Independent Brands

The editors at Modafirma are back again with our favourite picks for this season! Check out items from Bastet Noir, Afina London, Claus Tyler and Hekne below! Hekne Floral Dress This gorgeous floral dress by Hekne is perfect for spring ...
Editors' Picks - Boutiques

Editors’ Picks – Boutiques

We at Modafirma have handpicked some of our favourite boutiques and made a collection of their best pieces. Check our our feature on Bo Carter, Renush, Frachella and Bastet Noir below! Oroceo Castro is all about clean, delicate pieces that ...
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Bags

Francella, Stacy Chan and Susurro Ldn are three of the best bag designers around. Whether it's a casual bag to hold your books or a showstopping clutch for that all-important night out, one of these designers will definitely have the ...
Best British Emerging Designers

Best British Emerging Designers

 Here at Modafirma we love to celebrate fashion designers from all over the world. A-MM-E and Bo Carter are some of the best emerging British Designers out right now. Check out why below! ...
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Best Workwear Accesories

The ultimate Modafirma girl is stylish at all times and her wardrobe shines throughout her 9 - 5! Check out some of our favourite work wear accessories featuring pieces from Bavaud Designs, Mimoods Knits, Karen Morris and Stacy Chan! ...
Wear Red, Shop Red!

Wear Red, Shop Red!

Red isn't just for Valentine's Day; you can be a Lady in Red whenever you feel like it! Check out some of our favourite red pieces, all available on Modafirma ...
Turkish inspired yoko ono coat by Silkdenim

Ethical Fashion – Reduce, Reuse, Recycle

Some have claimed that orange is the new black, but green is the real contender. By it's very nature, fashion is constantly evolving, yet the trend for fast fashion is grinding to a halt. Supply meets demand as consumers become ...
Looking for Suncare?  Welcome To L'Occitane!

Looking for Suncare? Welcome To L’Occitane!

L'Occitane, take a little bit of Provence with you this summer, wherever you roam! Holidaying in France takes on a variety of guises, from buddying up to the glitterati in Cannes, to perusing the cool and dusty wine cellars of ...
Those who don't jump will never fly. Check out these jumpsuits.

Those who don’t jump will never fly. Check out these jumpsuits.

Those who don’t jump, will never fly! Find your jumpsuit style swag! The preening celebrated tend to curate their summer closets in October, just as the big four fashion weeks draw to an elegant close. However, we, the ready to ...
From Retro to Futuristic: Modafirma Summer Trends

From Retro to Futuristic: Modafirma Summer Trends

After long months of wishing for high waist shorts, iced coffee and constant sunshine, summer is officially here – and Modafirma’s international designers got the top summer trends for you to ensure you are ready for the new season, the ...
Boho and Playful: Modafirma Festival Checklist

Boho and Playful: Modafirma Festival Checklist

We have oficially stepped into the season of summer festivals, and we couldn't more happy about it! Just like regular trends, festival fashion essentials are always changing as well, so say goodbye to your old flower crowns, headpieces and boots ...
Modafirma Styling Ideas: Pastel Trend

Modafirma Styling Ideas: Pastel Trend

Rose quartz and serenity blue are the official colours of 2016, so no wonder why the sweet pastel trend and shades such as baby blue, mint green, light peach and faded coral are huge this season. Inspired by maracons and ...
The Modern Flowerchild: Summer Beauty Trends

The Modern Flowerchild: Summer Beauty Trends

Besides the upcoming summer fashion trends, we have to take a moment and admire the most stunning beauty trends of the season as well! Messy braids, glitter eyes, Hollywood glam and fresh shades – from natural makeup looks to edgier ...
Modafirma May Favourites: Summer Dresses

Modafirma May Favourites: Summer Dresses

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Modafirma Designer Interview - Nina Rai

Modafirma Designer Interview – Nina Rai

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Nina Rai, who told us how she started her career and where ...
5 Reasons To Purchase From Emerging Designers

5 Reasons To Purchase From Emerging Designers

At Modafirma, we all love hunting down the coolest designs online from emerging designers, whether we are looking for a smart casual office look, a date night outfit or a gown for a special event. Here are five reasons we ...
Bold & Elegant: 4 Summer Colour Trends

Bold & Elegant: 4 Summer Colour Trends

Although we have just stepped into the last month of spring, it is never too early to prepare for the upcoming summer season with the latest colour trends and ModaFavourites from brands such as AmberRoux, Guinevere Launcelot and Cora Bellotto ...
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Modafirma Handbag Guide

Besides the amazing clothing items and accessories Modafirma offers, we also carry a wide range of handbags from simple and practical black tote bags to beaded statement pieces. Not sure how to start building your own bag collection or which ...
Raise Your Voice - The Power Of Fashion

Raise Your Voice – The Power Of Fashion

As a global fashion platform selling thousands of unique creations from feminine midi skirts and crystal necklaces to bold bomber jackets, we believe that besides providing our customers with endless inspiring fashion options, encouraging them to embrace their own styles ...
Modafirma Spring Outfit Combinations

Modafirma Spring Outfit Combinations

With over 150 designers from all around world, Modafirma gives the exclusive opportunity to all fashion-lovers to create their own, unique outfits, mixing together various styles and designs from different designer collections – and to help you out in your ...
Modafirma March Favourites - Edgy Designs Edition

Modafirma March Favourites – Edgy Designs Edition

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Modafirma Designer Interview - Natalie and Valentina

Modafirma Designer Interview – Natalie and Valentina

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Natalie and Valentina, who told us how they started their career and ...
The Hottest Spring Beauty Trends

The Hottest Spring Beauty Trends

Twisted braids, daring colour choices and new makeup techniques…this season’s catwalks were not only interesting because of the clothing items, but because of the gorgeous upcoming beauty trends as well. Whether you are supporting a classic and elegant or innovative ...
The Perfect Jewelry For Every Occasion

The Perfect Jewelry For Every Occasion

Subtle silver or vivid pink, minimalist or gem-stoned, slim necklace or statement ear cuffs – no matter what kind you prefer, every jewelry can add that little sparkle to your outfit that will change your whole look. Although it can ...
Modafirma Designer Interview - Sabina Abisheva

Modafirma Designer Interview – Sabina Abisheva

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Sabina, who told us how she started her career and where she ...
Modafirma Spring Style Essentials

Modafirma Spring Style Essentials

Now that spring has officially started, it’s time to put away the faux fur winter coats and refresh your wardrobe with more colourful and bold, yet still elegant clothing items! To guide you through the maze of new spring collection, ...
Modafirma Monthly Favourites - February

Modafirma Monthly Favourites – February

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Modafirma Designer Interview: Anastasiia Ivanova

Modafirma Designer Interview: Anastasiia Ivanova

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and design. This time, we’ve chatted with Anastasiia Ivanova, who told us how she started her career and where ...
3 Steps to a Classy, Modern Closet

3 Steps to a Classy, Modern Closet

Feminine designs, delicate fabrics mixed with edgy detailing and vibrant colors… creating a modern, and playful, yet still very elegant and stylish closet isn’t impossible! To help you out in the process of choosing the right clothing items and saying ...
Modafirma Valentine's Day Style Guide

Modafirma Valentine’s Day Style Guide

Pretty floral skirts, pink makeup and perfect locks...forget about the fashion clichés of the most romantic day of the year and create a unique and show-stopper outfit with bold and feminine elements with the help of Modafirma! Luxurious Shades If ...
Modafirma Designer Interview: Paolo Castro

Modafirma Designer Interview: Paolo Castro

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we’ve chatted with Paolo Castro, the founder and creative director of Orocéo Castro, who told us ...
6 Must-Have Everyday Elegance Outfits

6 Must-Have Everyday Elegance Outfits

This season, we are in love with every clothing piece that represents brave, beautiful and successful women. Take your smart casual wardrobe to the next level with our chic, easy elegance with quick tricks and our favourite outfit ideas! Blazer ...
Modafirma Designer Interview: Verity & Volition

Modafirma Designer Interview: Verity & Volition

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and design. This time, we’ve chatted with Cheyenne Xia, the founder and creative director of Verity & Volition, who told ...
Monthly Favourites – January Fancy Dress Edition

Monthly Favourites – January Fancy Dress Edition

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Modafirma Designer Interview: Beso Turazashvili

Modafirma Designer Interview: Beso Turazashvili

Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and design. This time, we've chatted with Beso Turazashvili, the founder and creative director of Portnoy Beso Moscow, who ...
4 Party Makeup Tips for 2016

4 Party Makeup Tips for 2016

Makeup is one of the most important part of any look, especially if you are planning to go out for the night - don't worry, we've got your back with amazing makeup styles from elegant and sophisticated to bold and ...
The Art Of Color Blocking

The Art Of Color Blocking

We all know the color rules of fashion… but why shouldn’t we think outside of the box and break the rules sometimes? To help you create the most beautiful and stylish color block looks, we collected our top four rare ...
Glamorous & Comfortable – The Best Outfits For Busy Days

Glamorous & Comfortable – The Best Outfits For Busy Days

 As much as we love spending hours getting ready and wearing gorgeous, tight clothing, sometimes we just want to wear our oversized T-shirts and warm cardigans…but who says comfy can’t look chic? Here are the three best tips to keep ...
Monthly Favourites - Christmas Special Edition

Monthly Favourites – Christmas Special Edition

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Winter Pamper Essentials

Winter Pamper Essentials

We all deserve pamper days, when we can relax, think through our days and make our whole body feel better – and don’t worry if you are not sure where to start! With our easy beauty routine and product recommendations, ...
Styling Jumpsuits - Dos and Don'ts

Styling Jumpsuits – Dos and Don’ts

More comfortable than skirts, cooler than dresses and more unique than almost any other clothing items: every woman must have jumpsuits in her wardrobe!   Styling Jumpsuits: 5 Dos and Don’ts Do No.1: Small cut outs Cut outs at the ...
Monthly Favourites - November

Monthly Favourites – November

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items ...
Monthly Celebrity Style Inspiration

Monthly Celebrity Style Inspiration

Hollywood always brings us the newest trends, both on red carpet events and on the streets. Let’s see what our favourite singers, models and fashion designers wore this month and how you can create the same, celebrity style outfit with ...
6 Casual Pencil Skirt Outfits We Adore

6 Casual Pencil Skirt Outfits We Adore

Pencil skirts look great with silk blouses, gorgeous high heels and curled hair…but who says we can’t wear them with oversized sweaters or denim shirts for the busy everyday life? At Modafirma, we love experimenting with our closets and being ...
The Biggest Lip Trends For This Season

The Biggest Lip Trends For This Season

Red, nude and dark brown…well, no thank you! This year’s lip colour trends show us more playful and extraordinary shades, which will spice up your whole winter wardrobe! Which pne is your favourite? BRAVE PURPLE It’s time to say goodbye ...
Style Guide: Leather Pants and Skirts

Style Guide: Leather Pants and Skirts

Does it fit well? Which sweater looks good with it? Isn’t it too over the top? –these are the usual questions we ask ourselves while trying to wear our favourite leather pants or skirt. Regardless of how feminine, edgy and ...
Our Monthly Favourites - October 15

Our Monthly Favourites – October 15

At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing ...
The Perfect Outfit For Job Interviews

The Perfect Outfit For Job Interviews

We all know how big impact first impressions have during personal job interviews, and to help you out, our team has put together the most comfortable, stylish outfits for all the different types of interviews! Good luck! Before dressing up… ...
Styling All-Black Outfits Easily

Styling All-Black Outfits Easily

All-black outfits can be extremely elegant, modern and chic, but creating the perfect black look is quite tricky for the first few times. To avoid looking too gothic and "dark", follow our easy tips and create the outfit that matches ...
Top Trends for Autumn/Winter 2015

Top Trends for Autumn/Winter 2015

With winter fast approaching and the slow decline into frosty mornings and bitterly cold evenings having began, our attention is turned to autumn/winter fashion trends. A fantastic time of year for fashion, wrapping up in style is simple with so ...
How technology is changing the face of fashion PR

How technology is changing the face of fashion PR

How technology is changing the face of fashion PR What makes Christopher Bailey one of the ‘greatest visionaries’ of this generation? Sure, he’s the chief creative and chief executive officer of Burberry, one of the world’s most iconic fashion houses, ...
The future of online retail

The future of online retail

It’s a fabulous place, this online retail marketplace. You can be anyone, wishing for anything and the chances are you’ll find it – and other variations of it – and reviews too – oh and recommendations on other things that might go ...
Work to drinks dressing the definitive guide

Work to drinks dressing the definitive guide

With so little time available we need to figure out how you can dress for work when there are drink plans ahead.  More importantly looking boring is no longer acceptable. For those of us who have a penchant for fashion; ...
Destination Inspiration

Destination Inspiration

DESTINATION INSPIRATION Forget Paris, New York or London. In an industry as innovative, creative and ever-changing as fashion, the style-conscious are forever shifting towards the next trend. What's in store for this season? Why, alternative fashion capitals, of course! With ...
Modafirma Fashion Designer Interviews

Modafirma Fashion Designer Interviews

Modafirma introduces Danish Fashion Designer Felicia Avid Jaeger to our exclusive fashion platform Q. Give us a little insight into your creative background. I have been educated in the  handcraft of sewingtechnique and patternmaking in Denmark and have had a ...
Modafirma Shine The Spotlight The Good Web Guide

Modafirma Shine The Spotlight The Good Web Guide

Modafirma.com is an exclusive social commerce global platform and application, that provides the technology, marketing and PR for emerging and independent fashion designers to locate, curate, sell and advertise their unique creations directly to consumers worldwide thereby optimising the rigid ...
Modafirma Fashion designer interviews

Modafirma Fashion designer interviews

Modafirma introduces Greek Fashion Designer Anastazio to our exclusive fashion platform Q. Give us a little insight into your creative background. A.K. I started to learn the art of stone setting with my brother, Agis Kotsopoulos, and studied the art of ...
Modafirma Fashion designer Interviews

Modafirma Fashion designer Interviews

Modafirma introduces British Fashion Designer Lee Miller to our exclusive fashion platform Q. Give us a little insight into your creative background. I did not follow the conventional route like most designers but studied pattern cutting for shoes at Cordwainers ...
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Emerging designers, overcoming barriers to entry

How do emerging fashion designers overcome barriers to entry in an industry that is significantly prohibitive for emergent talent? First and foremost emerging designers need to forge key relationships with various stakeholders in order to scale. In particular they need ...
From finance to fashion

From finance to fashion

From Finance to fashion! I don’t think I really ever fit the bill of what a typical accountant looked like or should look like. Quite frankly I never wanted to! The atypical look of the ill fitting box pin stripped ...
Silk Dress

To sell online or not to sell online? Is that the million dollar question?

As of recent years the internet has rapidly become the most effective and perhaps efficient  way for fashion labels to promote, market, sell and reach a global audience.  In general in order for an emerging fashion brand to become recognised ...
 gil power artificial beauties

Girl power

Now, people before you get too excited about the title of this blog, girl power. We would just like to state that it is purely about the most recent increase of female entrepreneurs within the tech industry and in particular that of fashion ...
Fashion trends for spring summer 2014

Fashion trends for spring summer 2014

As mid summer approaches fashion is starting to enter it’s transitional stage into the autumn season. Fashion trends for spring summer 2014 featured several; providing a perfect cross over into the cooler months. Summer fashion delivered us cool, care free styles such as ...
handmade earings

Modafirma Fashion designer interviews

Modafirma introduces American Jewellery designer Cate Rubenstein of Moonshined Designs to our exclusive fashion platform. Q. Give us a little insight into your creative background. C.R. To be honest, I don’t have much! However I am very visual and have ...
Is Fashion E-Commerce still a financially viable business model?

Is Fashion E-Commerce still a financially viable business model?

With the ongoing  economic turbulence many sectors including that of fashion have seen significant global disruption. The fashion retail sector in particular has seen profitability surge south in the past number of years, we have seen many high street brands ...
Online Shopping Habits – The Divide

Online Shopping Habits – The Divide

When it comes to shopping, men generally have a different outlook on how, when and where they shop. Why is there such a divide when it comes to shopping? Many statistics show that shopping online and offline is enjoyed and ...