Fashion shopping | Modafirma

Discover fashion content featuring the latest styles, clothing, accessories, jewellery and more at Modafirma

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Sustainable and Independent Brands That We Love

We know that we discuss sustainability a lot in our blogs, but the bottom line is that we could all do with consuming a bit more sustainably. One of the easiest ways to consume more sustainably is to support the ...
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FARFETCH SALE | Best of womenswear summer sales

FARFETCH flash sale is here. On top of the baseline discount - there is a whooping 15% off. This sale is quick and stocks won't last long so have a look at the favourites we have picked out for you :~) ...
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FARFETCH SALE | The Men’s Essentials

FARFETCH Sale | The Men's Essentials Mark your calendars gents the FARFETCH sale has just started! We know that finding the perfect fashion item through the pages of sale items can be tricky, but the good news is that we’ve ...
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24 of Our Top FARFETCH Favourites

FINALLY the FARFETCH sale is here and we are so excited to be partnering with them this week! My personal favourite pairings this summer are a statement trouser or denim with a crop top and strappy sandal. Partner the outfit ...
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Pride Month | 5 LGBTQ+ Pioneers That We Love

Featuring Gianni Versace, Phillip Lim, Alexander McQueen, Michael Kors and Jason Wu (Image sources: Wall Street Journal, 111Skin, Fashion Book, Reuters, Harpers Bazaar) To celebrate pride month this year, we at Modafirma want to spotlight five designers from the LGBTQ+ ...
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7 Questions with Jimmy Scott, Co-Founder Of Koy Clothing

Modafirma sat down for an interview with Jimmy Scott, co-founder of Koy Clothing, an independent and sustainable fashion brand that combines classic British style with unique/authentic African fabrics. In this interview we discussed the inspiration behind the brand and how ...
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Fendi | The Perfect Pieces for your Summer Wardrobe

Since the start of this iconic fashion house in 1925; Fendi has always been pushing boundaries while maintaining a luxury feel. Staying at the forefront of innovation and creativity, the brand continues to strive to be more sustainable by using recycled materials ...
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30 Sustainable jewellery items and why sustainability matters

Let us explain why sustainability matters. Maybe like some of us, you too were unaware of unsustainable practices in jewellery production. From the most obvious issue being fast fashion jewellery that is badly made and doesn't last and quick turn ...
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Men’s Style Inspiration | NBA Pregame Fashion

Top: Russell Wesbrook From left to right: Jayson Tatum, LeBron James, Kevin Love (Image source: @leaguefits @davidliamkyle @byvickmichel @upscalehype @kevinlove) Not many people realise it but NBA players are some of the most stylist athletes out there. With the rise ...
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Feeling Sour? 11 Looks Inspired by Olivia Rodrigo

Olivia Rodrigo just released her new album 'Sour'. So if you have just broken up with someone and need to online shop while belting out her perfect lyrics; I have curated 11 different looks that reflect all the feelings behind ...
black fashion designers

27 fashion items by black designers

From Left to Right: Liya Kebede (Lemlem), Grace Wales Bonner (Wales Bonner), Bianca Saunders (Bianca Saunders), Virgil Abloh (Off-White), John Tchoudi (Sika'a), Samuel Ross (A Cold Wall) (Image Source: Harper's Bazar, Drappers, Vogue, Dezeen, Sika'a, Fashion Unfiltered) With human and ...
Bathing Suits you will see everywhere this summer

Bathing Suits You Will See Everywhere This Summer

Summer is just around the corner which means it's time to go shopping for some new bathing suits to help you soak up the sun. Just because we are in quarantine doesn't mean we can't get our daily dose of ...