Designer interviews are the perfect opportunity to get closer to a brand and designer and learn more about their inspirations, motivations and designs. This time, we spoke with Nina Rai, who told us how she started her career and where she imagines herself years from now.


Q. Give us a little insight into your creative background.

I come from a background of the Arts ­from fine art, fashion design /styling and make­up artistry. Being a highly creative person, I was always looking to acquire as much creative input as possible and challenging myself artisticly by being self taught in most areas.

Q. What/who was your influence when you started your own label?

Creating the label was one of a personal progressive journey. The Brand developed organically from all the accumulative years in acquiring knowledge and techniques in the world of fashion and design.

Q. What have been your key inspirations for your design and concepts?

I work intuitively, so I work with my own creative inspirations. There had always been a long standing fascination with adornment and beauty – to create a thing of exquisite beauty.


Q. What is the essence of your label?

Quality, distinct style, exquisite beauty and luxury.

Q. Why does your fashion label stand out in this competitive industry?

I believe the designs offer high style, sophisticated class and glamour to the wearer. Offering distinct couture designs with impeccable attention to detail ­ fine artistry and craftsmanship are also the qualities that stand out foremost.

Q. Are there enough opportunities for emerging designers to showcase their designs and enter this competitive industry?

Absolutely, if a designer has something unique and of quality to offer, there are no shortage of opportunities available. I believe the fashion industry is always looking for something new and exciting.

Q. Is the fashion industry campaigning enough for boutique labels and recognizing emerging talent?

I think now it has become so much easier for designers to showcase their designs with so many online fashion platforms readily available which allows for designers to be quickly out there in the industry. I believe the fashion industry and boutique labels work hand in hand.

Q. Who is your ideal customer?

A women of class.


Q. Have you any plans to collaborate with other labels or brands?

There are no plans at present, but I am always open for the right collaborative partnerships with like minded brands and labels ­ this is definitely something I look forward to in the near future.

Q. What has been your most memorable success to date?

There have not yet been any, what I would class as great, great successes – the designs have been featured in Vogue Italia for a high end fashion label campaign ‘Rocco Barocco’. The brand has also had many other good editorials, featuring in the ‘Institute Magazine’, ‘Ultimate Wedding Magazine’, ‘Runway Italy Magazine’, to name a few.

Q. What has been the most challenging stage when bringing your fashion label into the industry?

Launching the Brand into the industry was relatively easy and straight forward. The most challenging aspect was developing the Brand and pulling the whole thing together so the Brand was standing precise and clear in the fashion industry.

Q. What is your fashion label’s signature style?

Couture, Stylish accessorizing.

Q. What are the key images you want to portray when people see or hear your brand name?

Couture, High End, Luxury, High Style.


Q. How would you describe your personal style?

Refined, sophisticated and classic.

Q. Modafirma celebrates and welcomes new fashion and emerging talent; tell us why you decided to join our exclusive social fashion platform?

I found Modafirma to be a perfect platform for the ‘Nina Rai Couture’ Brand. By showcasing unique designers it enables designers to launch their designs into the industry and reach customers that are looking for that something special.

Q. What is your hope for the future of the label?

Ambitions going forward for the Brand are new designs / new collections ­ focusing on couture fashion statement pieces that exude brilliance in design, artistry and exceptional craftsmanship, also collaborations with High End Couture Fashion labels are on the horizon.




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