Fashion Industry insights

Read fashion insights directly from our blog ModaEdit at Modafirma online.

Ethical Fashion Meets Couture – High End Brands Joining The Movement

Fashion Industry insights
ethical fashion-mara With the growing popularity of ethical fashion and consumer awareness, we can see luxury fashion giants slowly starting to show more social and corporate responsibility and joining the movement as well. Although it can take years (or even decades) for bigger heritage brands to be an active part of ethical fashion, brands such as Gucci and…

Brand Focus – Oliver Cabell

Fashion Industry insights, Interviews
Oliver Cabell founder Oliver Cabell, the fully sustainable luxury footwear brand has a truly amazing success story: the founder, Scott Gabrielson left his job in finance to establish Oliver Cabell, experiment with the finest minimalist designs and start a company that puts ethical, transparent production processes in the centre. Since the beginnings, the brand experienced a huge growth,…

Burning £28.6 million worth of luxury goods Burberry knows it has serious waste issues – so what happens next?

Fashion Industry insights

By now, we’ve all seen the news breaking about Burberry destroying tens of millions of pounds worth of stock to “preserve their exclusivity”. Whether what Burberry has done is an issue or not is not a relevant question, as we are all slowly witnessing the dark side of the fashion industry and its environmental consequences.…

Speed Up With Slow Fashion: Shop Resort ‘19 Trends Now On Modafirma

Fashion Industry insights, Shop the look
The world we live in today is continuously moving faster and faster at a pace that is, well, rapid. News is absorbed in 140 characters or less, credit cards are contactless, and coffee is pre-ordered to avoid those ~unbearable~ cafe lines. Even the once-mind-boggling Amazon Two Day Delivery is being challenged by online luxury shops…

Conscious Choices – The Global Shift Towards Sustainability

Fashion Industry insights
sustainability-header Based on statistics of The British Fashion Council, Business of Fashion and Accenture, sustainability is going to be one of the biggest focus points for fashion business innovation this year. Besides upcoming, revolutionary fashion brands and big brands trying to reduce their eco footprints, consumers are becoming more aware of fashion ethics as well. The…
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