Streetwear has dominated the fashion industry in recent years, becoming a global phenomenon that has started a fashion revolution. Streetwear started out as a style primarily for youth and countercultures. Born out of the American youth culture scenes in both the 70s and 80s, clothes needed to be practical but at the same time look cool. Streetwear took on a new form, no longer was it about sports attire it became a means to express a sense of individuality and belonging to a youth movement. By the 1990s streetwear was fully mainstream with a global effect, growing far beyond its initial grassroots of youth and countercultures.

streetwear, street style, street
Credit | eonline

Nowadays streetwear has evolved, embracing global influences to encompass elements of sportswear, hip hop, and Japanese street fashion. The initial outlook of streetwear is in the name, individuals seeking inspiration from their surroundings to create a unique aesthetic. With the development of technology street style is no longer confined to specific locations and now more than ever there seems to be no bounds to the influence of street fashion. Designers and luxury fashion brands such as Miu Miu, Gucci, Moncler, Balenciaga, off-white and Giuseppe zanotti took note incorporating the style into high-end luxury collections and collaborations with athleisure brands. Swapping gritty streets for glossy catwalks, streetwear has dominated the luxury fashion industry appearing in collection after collection. This style revolution means that you no longer have to sacrifice style for comfort or compromise comfort for style.

streetwear, street style, street
streetwear, street style, street

Having undergoing a major style evolution in recent years Kim Kardashian has been one of the biggest fashion inspirations when it comes to street style. Yeezy’s monochrome athleisure, sports bras, biker shorts and chunky trainers have given us with some serious street style moments from Kim whose seemingly effortless, low-key style has had a undeniable influence over streetwear. We have put together two looks which emulate Kim’s street style, both her dressed down casual sweats and sneakers for running errands in Calabasas as well as a more dressy take on street style with her trademark body-con and knee high stiletto boots we often see her sporting when out in LA.

streetwear, street style, street
Coltorti Boutique | Miu Miu Bicolor Puffer Jacket | £566.00
streetwear, street style, street
Coltorti Boutique | Off-White Long Slip Dress | £327.00
streetwear, street style, street
Coltorti Boutique | Off-White For Walking Leather Boots | £830.00
streetwear, street style, street
Coltorti Boutique | Off-White Diag Hoodie | £485.00
streetwear, street style, street
Coltorti Boutique | Off-White Printed Pencil Skirt | £284.00
streetwear, street style, street
Giuseppe Zanotti | Urchin Sneakers - Black | £591.00
streetwear, street style, street

Streetwear is proving to be a powerful alternative to casual dressing and PE Nation is an athleisure brand whose street-meets-sportswear aesthetic is proof of exactly that. Their collections strike the perfect balance between activewear and fashion providing an off-duty street style. With their technical fabrications and focus on styling PE Nation is a multi-faceted activewear brand that really brings together comfort and style, transitioning from gym to street seamlessly. The retro-inspired collection features lightweight windbreakers, vintage graphic prints layered onto baseball sweats and tees, colour blocking and heritage logo branding.

streetwear, street style, street
streetwear, street style, street
PE Nation | Motion Strike Legging | £78.00
streetwear, street style, street
PE Nation | Ramp Run Puffer Jacket in Red | £235.00
streetwear, street style, street
PE Nation | Kick Serve Bumbag | £70,00
streetwear, street style, street
streetwear, street style, street
Mclabels | Adidas Green Sneakers | £117.00
streetwear, street style, street
Leam | Stella McCartney Sneakers Eclypse Pink | £361.00
streetwear, street style, street
Coltorti Boutique | Off-White Court 3.0 Sneakers | £263.00
streetwear, street style, street
Mclabels | Nike White Sneakers | £126.00
streetwear, street style, street
Giuseppe Zanotti | Gigi Urchin Sneakers - Red | £512.00
streetwear, street style, street
Mclabels | FILA Pink Sneakers | £118.00
streetwear, street style, street
Leam | Nike Sneaker Air Max 95 Leo | £131.00
streetwear, street style, street
Mclabels | Off-White White Sneakers | £348.00
streetwear, street style, street
Leam | Nike Sneaker M2K Tekno Blue Leo | £95.00
streetwear, street style, street
Leam | Stella McCartney Sneaker Eclipse Multicolour | £361.00
streetwear, street style, street
Mclabels | Nike Multicolour Sneakers | £172.00
streetwear, street style, street
ibox | Adidas Superstar Sneakers | £79.00

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