Kalmar is a holistic wellbeing and resort-wear brand rooted in spiritual self-discovery. Our clothing collection and scented self-care products are designed to realign the mind, body and soul – a luxurious, versatile way for the modern woman to connect with her innermost self. Founded by writer, dancer and spiritual healer Karen Ruimy, Kalmar is centred around Joy, Calm, Peace and Love – the four soul states which guide every element of our existence. The most direct path to the soul is through the senses. Our collection of resort-wear is inspired by the vivid colour, prints and fluid silhouettes found throughout Moroccan culture, Karen’s native home. Timeless, elegant, glamorous and feminine, it is designed for the city-dwelling woman who loves to travel. From kaftans to evening dresses, footwear to jewellery, the collection takes her from the beach to a summer cocktail party, allowing her to choose the way she wants to feel. It is an approach rooted in integrity, intuition and attention to detail. Every piece in the Kalmar collection is sustainably sourced, and made in a manner mindful of the world around us.