It takes approximately 2900 gallons of water to make one pair of traditional cotton jeans. That's equivalent to 10,977 one litre water bottles.
We set out to change this by focusing on three integral parts.
Our search for the greenest manufacturing options we uprooted production to Mexico City, where the factory we now work with uses 85% recycled water. This is revolutionary, and it is achieved through a system in which natural bacteria consumes the indigo dye before reintroducing it to the wash process again and again. The water comes out of the laundry as thick indigo laden sludge. The purification process starts here. To give you an idea, unmonitored factories will dump this straight into their water systems. The next step is for the hard matter to be filtered out, separating solid from liquid. Then, the water goes into this tank, where natural bacteria eats the remaining indigo. When the water comes out of the tank it is clear and free of any dyes. This water is then reintroduced into the laundry again and again.
The source of our product, the fabric.
Our women's denim is made using Tencel Cotton blend, which is a processed wood fibre made from the eucalyptus tree. Not only is the energy used to grow, produce and manufacture Tencel 100% renewable, it also uses 85% less water than cotton to grow and process.
Our men's denim is sourced to require low to no wash as it is engineered as a raw denim with the added benefit of stealth stretch woven in for comfort & durability.
All of our hardware is made of nickel-free recycled sheet metal in a factory with a closed loop water system which uses technology designed to conserve water by 80%.
All of our leather labels are made using recycled leather which is done by a process of shredding and then bonding leather scraps to make a new leather composite that looks and feels like the natural product.
Finally, all our care labels are made from recycled water bottles. We like to think we're saving what's inside and outside one of those 10,977 1L water bottles.
Our factory in Mexico was chosen because of their pioneering sustainability efforts and the way they care for their employees. We take every opportunity possible to visit our team on the ground in Mexico.
Our Atelier in Los Angeles is a workshop set to the highest standards of any American factory we have ever worked with. These guys are also like family to us.