Rihanna is back with another dominating venture from her global bad gal brand Fenty, launching her first fashion collection for the Fenty label with French luxury conglomerate Louis Vuitton Moët Hennessy, known as LVMH. Celebrity collaborations are becoming ever more a force in the luxury fashion world however this launch goes one step further marking a moment in history as Rihanna becomes both the youngest and the first black woman to head a luxury fashion house part of LVMH.

Fenty, Rihanna
Photos by Kristin-Lee Moolman | Styled by Suzanne Koller

Known for her bold fashion statements Rihanna introduced the Fenty label on May 24 in Paris showcasing her intentions and inspiration behind the collection. Rihanna is the muse of this collection, evident in the structured silhouettes, fabric choices and edgy aesthetic throughout. Something that Rihanna portrays as a designer is how fashion should be fun, there for us to play with and express ourselves, always referencing how “Fashion is Drag”. This is something that comes across as Fenty plays with fabrics and silhouettes, combining both classic and trendy elements to launch a new fashion brand.

Fenty, Rihanna
Fenty, Rihanna
Fenty, Rihanna
Fenty, Rihanna

The collection is ruled by the juxtaposition of masculine and feminine, with strong structured shoulders teamed with cinched waists and short hemlines. Rihanna has taken typically classic fashion staples and reworked them into something playful but ultimately workable. Suiting and denim are two of the main influences within this collection, taking form in bold oversized jackets that play with scale, pushing our staples outside of their comfort zone.

Fenty by Rihanna is already making waves in the luxury fashion world and we are taking inspiration from the looks having chosen some pieces we think are best for putting together a luxury look for less inspired by Fenty.

Fashion Editor’s Picks

Fenty, Rihanna
Topshop | Indigo Denim Jacket By Boutique | £87.00
Fenty, Rihanna
Urban Outfitters | UO Core Canvas Bum Bag | £20.00
Fenty, Rihanna
Coltorti Boutique | R13 Camille Jeans | £332.00
Fenty, Rihanna
Topshop | Pink Double Breasted Suit Jacket | £75.00
Fenty, Rihanna
Topshop | Wide Sleeve Blouse by Boutique | £103.00
Fenty, Rihanna
Topshop | 'Hindsight' Sunglasses by Quay Australia | £71.00
Fenty, Rihanna
Topshop | Double Breasted Trench Coat | £87.00
Fenty, Rihanna
Topshop | Leather City Shorts By Boutique | £222.00
Fenty, Rihanna
Topshop | RIVER Strappy Block Heels | £59.00
Fenty, Rihanna
Topshop | MACY Full Visor Sunglasses | £30.00
Fenty, Rihanna
Coltorti Boutique | Nanushka Seon Top | £127.00
Fenty, Rihanna
Topshop | Cream Double Breasted Blazer | £75.00

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