HELP USING MODAFIRMA

What is Modafirma?

Modafirma is an exclusive online social commerce platform. We provide the technology for carefully selected fashion designers and fashion retailers to sell directly to buyers. When a buyer shops on Modafirma he or she is purchasing directly from some of the best independent fashion designers and fashion designers from all over the world. On Modafirma we encourage you to make friends with other shoppers and designers and share your general love for global fashion design.

Why do I have to sign up?

  • You can browse Modafirma.com without signing up but you need to sign up to buy, sell, own a fashion gallery or use Modasocial.
  • You can 'SIGN UP' by clicking through and entering your details
  • Once you have signed up, use your email and password to login each time or you can also use Facebook to login.
  • If you lose your passwords simply click on the lost password link and you will be sent a new password. You can change this password later on by going to Modasocial, clicking on edit and then changing your password.

What is Modasocial?

  • Modasocial is the social commerce section of Modafirma.
  • When you log into Modafirma you are automatically taken to this page. In this page you can access your account, your gallery or boutique if you have one. Furthermore, You can speak directly to designers and boutique owners, view your purchases, orders, messages, invite friends and you can see your likes (boutiques and galleries) as well as your favourite items

Friending

  • Find friends located on the left hand side allows you to find friends on the platform, simply click on it and you will find all users on the platform to be befriend, click on a picture and click on add to friends.

Inviting friends from Facebook

  • If you use Modafirma with your Facebook login, you can invite them to join the platform, simply go to Modasocial then invite friends in the left hand corner. Your list of Facebook friends will appear simply click on the ones you wish to invite and press send.

Messaging

  • You can message friends by going to your friends list and clicking on message, type in your message and send. These messages also go directly to email inboxes. Users can therefore befriend and message designers, retailers and friends directly.
  • This will appear in your Modasocial page (Modawall) as following and Favourites. Your friends will be able to see you likes.

Liking

  • In all boutiques and galleries there is an option to 'like'. This will appear in your Modasocial page (Modawall) as following and Favourites. Your friends will be able to see you likes.

Modawall

  • Your Modawall shows your recent activity.

Moda Feed

  • The Moda feed gives updates on the activity of people/boutiques/galleries that you are following, or your friends.


SELLING On MODAFIRMA

How do I apply for a boutique?

We operate a strict application process for all designers and retailers on Modafirma. To be granted access on the platform to sell we will initially review your request and if you are successful we will get back to you with an approval link within 24 hours.

  • To apply for a boutique go the sell page http://modafirma.com/boutique
  • Input your details, enter the captcha and click 'SUBMIT'.
  • Once we have reviewed your request we will send you an email approval with a link to go to the 'Account' page to get started if you are successful.
  • Alternatively if you have been provided with an approval code, enter it in the relevant box along with the other information and you will be able to create your boutique immediately. Once you have clicked 'SUBMIT' a link will appear. Click on it to go to the 'Account' page to get started.
  • In order to sell on Modafirma you must have a verified PayPal Account, in order to ensure you have a verified PayPal account simply
    • Log into PayPal
    • Go to Profile -> My Selling Preferences
    • Click on the "Update" link against "Block payments"
    • Ensure the check-box "Initiate payments from the Pay Anyone sub tab of the Send Money tab" is not checked.
    • After you have done this you should be ready to proceed
  • For all boutiques, Fashion designers and retailers are responsible for their own delivery, the customer buys directly from you. Therefore, you are responsible for all merchandise sold to buyers. On purchase of an item provided you have used a PayPal Linked account an email; you will receive an email from the customer via PayPal showing details of the order and delivery destination
  • All delivery disputes are dealt with via PayPal.
  • If you have sent a wrong item you should contact the buyer to inform them of the error and ask them to return the item to you. If they do not return the item you may need to raise a dispute via PayPal.
  • Sometimes you may be asked to exchange an item You are obliged to accept returns if the item arrives with a buyer not in the same condition that it was advertised as in the listing. While you are not obliged to accept exchanges in other scenarios, in our experience it is usually better to accept an exchange rather than leave a disgruntled customer and receive negative feedback

Who pays for the return postage fee if an item is deemed faulty or wrong?

  • If you, the seller, are at fault (e.g. the item is faulty or not as ordered) you are obliged to offer to cover the return delivery costs. This would need to be a direct payment from you to the buyer via PayPal.

What 'Account' do I need?

  • When you apply for a boutique and have been approved, you are automatically granted a bronze boutique that allows you to sell 30 items per month, without a subscription charge but with an immediate 20% commission on sale of any item. When you sell an item Modafirma will charge you a commission and "you" the client will get the remainder directly into your bank account. If you exceed selling 30 items per month an extra 5% commission will be charged on sale and you may wish to upgrade at this point to a subscription based but less commissioned boutique that allows you to sell more. Click on 'SET UP MY BOUTIQUE' to create your boutique.
  • If you would like to sell more items, you can upgrade for a monthly subscription fee, follow the instructions below.
    • Click on 'Buy' under which level you would like.
    • Read and accept the Terms and Conditions.
    • You will then be redirected to PayPal to set up your subscription. Once this is complete you will go back to Modafirma.com
    • Click on 'SET UP MY BOUTIQUE' to create your boutique.

Boutique pricing?

    Modafirma currently offers 3 levels of boutiques Bronze, Silver and Gold, each boutique allows for continual listing of items. You are able to replace, restock and edit your boutique at anytime.

  • Bronze boutique
    • Allows you to sell 30 items in a month for zero subscription fees.
    • You can sell 3 collections (10 items per collection) across 3 categories
    • Each time you sell an item Modafirma will deduct 20% commission. You will instantly receive your sale proceeds less the Modafirma commission in your PayPal account. If you exceed selling 30 items in a month the commission will increase by 5%. Alternatively you can upgrade.
  • Silver boutique
    • Allows you to sell 75 items in a month for a monthly subscription fee of £24.00
    • You can sell 5 collections (15 items per collection) across 4 categories
    • Each time you sell an item Modafirma will deduct 15% commission. You will instantly receive your sale proceeds less the Modafirma commission in your PayPal account. If you exceed selling 75 items in a month the commission will increase by 5%. Alternatively you can upgrade.
  • Gold boutique
    • Allows you to sell 200 items in a month for a monthly subscription fee of £54.00
    • You can sell 10 collections (20 items per collection) across unlimited categories
    • Each time you sell an item Modafirma will deduct 12% commission. You will instantly receive your sale proceeds less the Modafirma commission in your PayPal account. If you exceed selling 200 items in a month the commission will increase by 5%.

How do I create my boutique?

Details
  • Choose your template for your boutique (availability of templates will depend on the level that you have chosen), the i info button at the top right hand corner will give guides for photographic image sizes.
  • Enter your boutique name
  • Choose your category or categories, depending on what level you have chosen).
  • Enter telephone number and email address. This email address must be the one that is associated with your PayPal account in order for you to receive payments for items.
  • Choose your currency. This is the currency that you will receive payment in.
  • Postage - you must enter at least one delivery option, whether it is a standard postal service or a courier service. Once entered, click 'add'. If you have more than one option available then enter details in the next line(s) and click 'add'. In modafirma boutique setup the seller must put a postage price otherwise Modafirma will automatically assume delivery of the item Is free and default to Free Delivery being displayed in the item area. For example you can use terminology such as:
    • Standard Delivery Nationally
    • Courier Serivce
    • Standard Delivery within Europe
    • Next Day Delivery
    • Delivery Worldwide
  • Enter your address.
  • Enter your shipping policy.
  • Returns - please state your terms, whether or not you accept returns and the shipping costs incurred for doing so.
  • You have the choice to add social media links e.g. https://www.facebook.com/Modafirma these will appear as icons on your boutique page and will link to your relevant social media pages.
  • Once you have entered all of the details required, click 'SAVE'.
Images
  • After you have entered your details you will be taken to the template
  • Add a cover image by clicking the 'upload' button in the top right corner or you can drag and drop into the space. Cover image size is 960px wide x 400px high.
  • Add a profile image or logo in the smaller box using the same method. This image should be 200px x 200px. This image will also appear on the SHOP page.
Adding items
  • To add an item click 'NEW ITEM' you will then go to then item page.
  • You must give the item a title.
  • Upload a main image of the item and subsequent images e.g. different angles using the 'add more' boxes. The recommended image size for items is 600px x 938px. If your image is not this size, or a ration of, it may be cropped. Try to ensure that your images are uniform and have the same background colour.
  • Enter details for:
    • Category
    • Colour
    • Style
    • Material
    • Care
    • Price (only enter numerals e.g.if the price of an item is £100 put 100 in the price box - you should have set your currency in the main 'EDIT' section)
    • Delivery - you must enter at least one delivery option, whether it is a standard postal service or a courier service. Once entered, click 'add'. If you have more than one option available then enter details in the next line(s) and click 'add'.
    • Sizes and quantity - enter the sizes available e.g. S, M, L, XL or 10, 12 or 42, 44, and add the quantity available for that size.
  • Enter a description for your item ensuring to put as much detail as possible.
  • Ensure you populate all boxes including item name, size, quantities, categories, price (numeric only) and colour, otherwise you will not be able to save.
  • Please note for the assigned boutiques you can only sell the specified level of items. If you try to add more than specified number of items in total, you will not be able to 'Save' and you will see an error message at the top of the page, suggesting you upgrade.

How can I edit and restock my boutique?

  • Log on the platform, go to Modasocial
  • Click on my boutique
  • Click the edit or add item button at the bottom right hand of your boutique
  • You can also replace an item by simply going to that item clicking on the upload picture and replacing it with a photograph of the new item

What are the rules for displaying items?

  • We recommend to ideally having a white background for photographs of merchandise on Modafirma. It is not a necessity but preferable.
  • All photographs of items should be clear and not blurry
  • We recommend to use models to display all clothing this will increase your likelihood of sales
  • We suggest you use the light box to display various photographs of your items from different angles. Research has shown that customers are more likely to buy if you show the garment from different angles for e.g. back, front etc.
  • Prices should be the same on Modafirma as it is on other websites that you sell on, we will not take responsibility for any price differences and discrepancies.
  • Please adhere to the photographic sizes for logo and main template
  • DO NOT use personal or business website URLs in Modafirma unless you have subscribed for the gold boutique.

What price do I put for shipping?

    When setting up your boutique and listed items you will be asked to include the shipping price for any price listed in your respective currency. If you are shipping from a country outside the UK please refer to your postage guidelines provided by you national mail provider. If you are shipping from the United Kingdom please refer to Royal Mail pricing guidelines for national and international mail found here http://www.royalmail.com/price-finder

What happens when I get an order?

  • Please note that all boutiques Fashion designers and retailers are responsible for their own delivery of merchandise as the customer buys directly from you. Therefore, you are fully responsible for all merchandise ordered and sold to buyers.
  • We use PayPal, therefore on purchase of an item, provided you have used a PayPal linked email account; you will then receive an email from the customer via PayPal showing details of the order and delivery destination. Once you have received an order, you will receive an email link. Click on the link and log into our PayPal account. You will need to confirm dispatch, to add tracking details, order numbers and if you wish you can use PayPal to print your postage label.
    How to Send a Tracking Number to PayPal

    As a PayPal seller, you may need to send a tracking number to PayPal before receiving the funds owed to you. This typically happens if you are new to using PayPal or if you're having a dispute with a customer. After logging into your PayPal account, you'll see the payment in question along with payment status such as "On Hold" or "Processing." To remedy this, you can use the tools in your account to submit the tracking number and release your payment.

    Step 1

    Log in to your PayPal account, and then click "Payments Received" to bring up your account's recent activity. This action brings up a list of all the payments you've received in the last month.

    Step 2

    Click the "Print Shipping Label" drop-down menu next to the payment to which you need to submit a tracking number and then select the "Add Tracking Info" option. This will bring up the following options as per below

    Step 3

    Enter the required information in the pop-up window that appears including the tracking number, carrier and shipment status. Click the "Save" button to finish submitting your tracking data to PayPal. Ensure to choose your Delivery Company for e.g. DHL, Parcel Force. Click on the order status drop down list and enter your choice. If you have sent the parcel select sent. If it is in process choose in process option but ensure to go back in and click sent once you have finalised and actually sent the order. Once you have confirmed the order as sent the buyer will get an email confirming the parcel delivery with tracking details and tracking number.

    • On dispatch of your order you will need to tell Modafirma. Simply log into Modafirma then to ModaSocial at https://modafirma.com/allfeed then to my orders on the left hand side, double click on the order and then set the dispatched dropdown to YES and update changes. Only do this If you have already sent the item to the buyer.
    • For PayPal to release any money to your account you will have to create an invoice. You can do this as follows:

    To send your customer’s professional invoices, just log in to your PayPal account, go to the Request Money tab, and click on the Create an Invoice subtab now.

  • PayPal will immediately release any monies paid by the buyer less our commission.
  • All delivery disputes are dealt with via PayPal. Modafirma does not deal with shipping or delivery disputes. You can update your delivery and refund policies in the assigned boxes when setting up your boutique.
  • You can also include your shipping prices when listing an Item. For guidance on shipping prices refer to “What price do I put for shipping”.
  • If you have sent a wrong item you should contact the buyer to inform them of the error and ask them to return the item to you. If they do not return the item you may need to raise a dispute via PayPal.
  • Sometimes you may be asked to exchange an item You are obliged to accept returns if the item arrives with a buyer not in the same condition that it was advertised as in the listing. While you are not obliged to accept exchanges in other scenarios, in our experience it is usually better to accept an exchange rather than leave a disgruntled customer and receive negative feedback.

Who pays for the return postage fee if an item is deemed faulty or wrong?

  • If you, the seller, are at fault (e.g. the item is faulty or not as ordered) you are obliged to offer to cover the return delivery costs. This would need to be a direct payment from you to the buyer via PayPal.

Disputes

  • Disputes occur when a buyer and a seller cannot resolve a problem between them with a purchase. In most scenarios this should be resolved through PayPal, who manage the resolution of transactions and finances.
  • If you have a purchase-sale transaction that results in a dispute you should raise it with PayPal.
  • Raising a dispute against a seller/buyer should be a last action you take. You should always try to resolve the issue by communicating with the seller/buyer initially. Disputes can be time consuming and require buyer and seller to provide evidence of their actions in the transaction and delivery of the item. You can find more information about PayPal disputes at the PayPal help centre https://www.paypal.com/gb/webapps/helpcenter/home/
  • If you refund a buyer we will refund your commission, however we will need proof such as PayPal confirmation and or evidence such as bank statement etc.

What are the seller functionalities on Modafirma?

    When a seller is logged into their profile, they can view orders made by sellers by clicking on the ORDERS link. This will take them to a page displaying a list of their entire orders see the image below. To get a detailed view of that order, they can click on a particular row, where they can set the order as dispatched

HOW CAN I SEE MY ORDERS AND PURCHASES?

  • Provided the seller has input a registered PayPal email in their boutique setup; then they will receive any orders for merchandise via PayPal.
  • An email will be sent from PayPal to the seller’s PayPal registered email address with item and delivery details
  • A separate email will also be sent via PayPal with confirmation and details of payment received from the buyer
  • All sellers on Modafirma have an area in Modasocial where they can view their orders.
    • Go to Modasocial
    • Click on my orders, this will bring up details of the order such as the payment being sent, refunded or paid. For all dispatched items the seller needs to set the dispatched drop down to yes and update order.
    • All sellers on Modafirma have an area where they can view their purchases and the status of them. Whether they have been despatched and so on.
  • All Sellers and buyers can see their Purchases and purchase dispatch status
    • Go to Modasocial
    • Click on my purchases, you will be taken to the checkout are where you can see any items awaiting dispatch, payment sent etc
    • To send a message or query to the seller simply click on the send a message button, you will be redirected to Modasocial area where you can readily query about items

FASHION GALLERIES

What are fashion galleries?

    Fashion galleries allow talented and carefully selected designers to showcase their designs and gain publicity for their creations. You can have a Fashion gallery and boutique at the same time subject to company approval.

How do I apply for a fashion gallery?

  • Go to the fashion gallery page http://Modafirma.com/fashiongallery and apply.
  • Input your details, enter the captcha and click 'SUBMIT'.
  • Once we have reviewed your request we will send you an email approval with a link to the set up page to get started.

How do I create my fashion gallery?

  • Once you have been approved for a fashion gallery click on the link sent by email. You will go straight to the design page.

Design

  • Enter your gallery name.
  • Choose your template. The 'i' info button will give clarity around gallery templates and photography image sizes.
  • Once you have chosen, click 'SAVE'.

Adding items

  • Upload an image for your item.
  • Add a title
  • Enter a description for the piece
  • 'SAVE'
  • 'ADD NEW ITEM' to add more or 'RETURN TO GALLERY' to review

Details

  • Go to EDIT GALLERY to edit details:
  • Add a description about the collection
  • Add information about the designer
  • Add social media links which will create icons on your gallery page to your social media pages.


BUYING

How do I shop on Modafirma?

  • In the SHOP area you can shop by category; Women, Men, Shoes, Accessories, or you can shop directly from a boutique. If you shop by category you can filter by type, and then style, colour or material.
  • The boutiques compose the shopping area, and when you purchase an item you are purchasing an item directly from that boutique.
  • Make sure you check the boutiques contact details and terms by going to the 'About' section (see link in the boutique footer) of the relevant boutique.
  • Details regarding postage charges and delivery will be displayed on check out.
  • If you have not received an item you can raise a complaint with the boutique owner and also with PayPal.
  • You can share items that you like or have bought, socially, via Facebook, Twitter or email. All items that you have liked will appear in your favourites in your Modasocial area.

What are functionalities for a buyer in Modafirma?

  • The buyers can add multiple items into their basket, carry on shopping and the items will remain in the basket.
  • The buyer can also remove the items from the basket.
  • They can send a message to the seller before they commit to buy an item.
  • After they accept each seller’s terms and conditions they can proceed to checkout.
  • On the checkout page the users will see a breakdown of their items and a total all of their purchases. (See Image 1 below).
  • Each item is listed along with the item price (in the currency as listed by the seller).
  • A total cost of their items is displayed – this total is in GBP (currencies other than GBP are converted accordingly, behind the scenes and the buyer is informed of this total amount).
  • When the buyer gets directed to the PayPal page each seller is listed, next to which the item amount displayed in GBP (converted from other currencies correctly). (See Image 2 below)
  • The Modafirma commission payment is also displayed (Subtracted from each seller’s total amount accordingly).
  • The buyers can view their messages from the seller by clicking on the ‘Messages’ link.
  • Image 1, Checkout Page

    Image 2, PayPal payment page.

When will I receive my item and what happens if I want to return it?

As Modafirma is a fashion marketplace as opposed to a seller we do not take responsibility for refunds or merchandise. Therefore, you must ensure you are happy with the buyer’s terms and conditions in the delivery and refund area of each boutique at the bottom right hand side.

  • Details for delivery and returns are individual to each boutique and can be found via the links in the bottom right of the footer of the boutique. Make sure you check and understand before you commit to buy.
  • You can check the status of your purchases via Modasocial
  • Go to Modasocial, then purchases in the right hand corner
  • You will be directed to check out area where you can view any purchases not dispatched or paid for. Here you can message the seller directly with your concerns

What if a Seller refuses to refund an item that you have not received, is faulty or is not as initially specified?

Finally if the seller refuses to refund an item that you believe is faulty, not as specified or not received.

  • Please raise a dispute with PayPal you can find guidance on how to do so here https://www.paypal.com/gb/webapps/helpcenter/home/

Inform us at Modafirma so we can monitor them and take appropriate action for any misconduct on complaint@modafirma.com

Currency

We allow Items to be sold in three major currencies USD ($), EUR (€) and GBP (£), as we are a London based platform you will always be paid or charged in the equivalent GBP (£) rate.

Feedback

You can share your feedback using the link at the right hand bottom corner of the main pages. We would like to hear from you! Also sign up for our monthly newsletter